Ufi Ibrahim, Chief Executive of the British Hospitality Association
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London 2012 Olympics doubles price of hotel rooms

An annual survey of hotel room prices has found that visitors to London will pay twice as much to stay as last year.

A study by Hotels.com found prices for booking in March this year for August are 102% higher than for the same months last year.

The website, which is part of the Expedia group of companies, says the average price of a hotel room in London will be £213 this summer.

Between 2010 and 2011 room prices worldwide rose 4%.

BBC Breakfast's Steph McGovern spoke to Ufi Ibrahim, Chief Executive of the British Hospitality Association, who defended the price increases.

  • 13 Mar 2012
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