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Adidas sees record profits in 2011 as Olympics approach

Sportswear firm Adidas has unveiled its best-ever annual profits, as hopes rise that this year's Olympics will help it break more records.

It reported a 18% rise in net profits in 2011 to 671m euros ($881m; £559m), though the firm barely made a profit in the last three months of the year.

Rising sales in Eastern Europe and China drove demand, the company said.

Julia Caesar reports.

  • 07 Mar 2012