Shopping at the Mall of the Emirates in Dubai
Media playback is unsupported on your device

Group buy hits the Middle East

Group-buying - where companies offer hefty discounts to consumers through bulk-buy websites - is big business in the US and Europe.

It's a small but growing market here in the Middle East, but in a region where online retailing is still in its infancy and margins are tight, can this concept work?

Simon Atkinson reports from Dubai.

Special report: The Technology of Business

  • 20 Sep 2011
Go to next video: Traditional tech unseats the new