Cristiana Pearson
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Apple is 'most valuable brand' in the world

Apple has overtaken Google as the world's most valuable brand, according to a study by the global brands agency Millward Brown.

It ends a run of four years at the top for Google.

Cristiana Pearson, director at Millward Brown Optimor, told the BBC the ''rate of innovation at Apple is phenomenal''.

  • 09 May 2011
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