Mechanical mannequins can help people choose perfectly fitting clothes
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Shoppers can now order the perfect fitting shirt online

Lots of people probably have new clothes at home, bought online or received as Christmas gifts, which do not fit properly and need to be swapped or refunded.

Now, there is a hi-tech solution to the problem of ill-fitting outfits. New online technology allows customers to virtually try shirts on before deciding whether or not to buy them.

The BBC's Business Reporter, Joe Lynam reports.

  • 09 Jan 2011