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Electrolux is revamping image in a bid to boost profits

The world's second biggest home appliance maker has reported a smaller than expected fall in quarterly profits - of 15%.

Electrolux said it had suffered from a sales fall in its main markets, in Europe and mainly the United States.

So, the Stockholm based company is trying to revamp its image and appeal to affluent Indian customers in a bid to boost profit.

Henk Potts from Barclays Wealth told the BBC agreed that the company ''faces a big challenge" and must expand into emerging markets.

Julia Caesar reports.

  • 27 Oct 2010
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