R Madhavan on set
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India's film stars bringing brand power to small screen

India's film-star hungry public do not have to go to the cinema to get their fix.

Many A-list movie stars are now opting to do shows on television. For the networks, the stars bring in viewers allowing them to up their brand, making them more attractive to advertisers.

Supriya Menon reports from Mumbai.

  • 09 Sep 2010
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