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Families booking later for summer

Many of us are used to booking last minute for hotels and flights, but until recently holiday parks would expect to be booked up for the summer holidays well in advance.

Some of the best known British holiday brands have seen a shift away from advance bookings to last minute enquiries.

This is good news for customers who want flexibility, but it means the leisure industry cannot accurately predict income.

The BBC spoke to Geoff Cowley, managing director of Hoseasons, as well as members of the public holidaying at one of their parks, on how booking habits have changed.

  • 08 Aug 2010
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