Buses in County Durham and on Tyneside are being used to promote the legacy of former Newcastle and England manager Sir Bobby Robson.
Four buses which travel through Sir Bobby's home village have been decorated with a family photo and information about his cancer charity.
The County Durham-born former footballing legend died last July aged 76 after a long battle with the cancer.
His widow Lady Elsie has given her support to the move.
The four Go North East X25 double deck buses operate between Langley Park, where Sir Bobby lived as a youngster, and Newcastle.
As well as a picture of Sir Bobby on the outside the buses have more photographs, information on his career and his cancer foundation inside.
Go North East managing director Peter Huntley said: "When it came to deciding on a design for the buses, we were honoured that we could commemorate Sir Bobby Robson and reflect the connection he had with the community of Langley Park.
"Wherever our bus travels, it is helping to encourage people to support the Sir Bobby Robson Foundation."
Pauline Buglass, head of fundraising for the foundation, added: "This seems particularly fitting given Sir Bobby's close connections to both Langley Park and Newcastle and will help us to maintain awareness of his charity."
The Sir Bobby Robson Cancer Trials Research Centre at Newcastle's Freeman Hospital treats patients on clinical trials of new cancer drugs.