A message to remind football fans to drink sensibly during the World Cup has been cleaned on to a Plymouth street.
'Clean advertising' blasts dirt from the pavement to reveal a clean, stencilled message.
The message on Union Street tells revellers to 'Support your team & drink responsibly.'
Sgt Martin Worthington said: "We want people to enjoy the game, but to know their limits. This clean advertising is just a gentle reminder."
He added: "Our policing priority is to make sure that this is an enjoyable tournament for everyone, wherever they watch it."