US rap giant Jay-Z has joined forces with British hip-hop star Tinchy Stryder to launch a music company to break new talent.
Takeover Roc Nation is a joint venture between Jay-Z's firm Roc Nation and Stryder's management company Takeover.
It will handle the stars' merchandise and tours as well as signing new acts.
Stryder said: "Jay-Z is my music and business inspiration and to go into business with him is a dream come true."
Writing on his blog, he said: "It's taken nearly a year to get the deal right so I'm excited to start signing artists to the label side of the joint venture deal."
Stryder also asked for demos from budding stars. The MC has two UK number one singles to his name and also runs his own clothing label, Star in the Hood.
He will continue to release his own music through Island Records in the UK, while Jay-Z currently has a UK record deal with Atlantic.