Ferrari boss arrives in style to talk to the BBC

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The boss of Ferrari says there is still a place for his company's famously gas-guzzling performance cars in the modern world.

Luca Di Montezemolo, reportedly the third most famous man in Italy after the Pope and Silvio Berlusconi, has been with Ferrari for more than 35 years.

He told Simon Jack that innovative technology, performance and beautiful design have kept the company relevant. He also explained how a hybrid Ferrari was not a contradiction.

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