A hairdresser from Kent has been ordered to take down a billboard poster of his wife after a resident complained about it showing "so much cleavage".
Marcello Marino put up the poster of his wife Yaice on the side of his salon because it was "lively and modern".
Thanet District Council confirmed it had received a complaint and told Mr Marino to take it down because he did not have planning permission.
Mr Marino said: "It's my wife, she's beautiful, and why not?"
He added: "With the recession, everybody's struggling and it's just nice having something more lively and modern."
Jocelyn McCarthy, of the Ramsgate Society, said residents had complained to him that it was distasteful to show "so much cleavage on a public building".
The part of Ramsgate where the salon is located is protected by a conservation order.
Mr Marino, 41, from Ramsgate, said: "Before I put it up I did a survey with my customers and a few of the older ones said it was a little bit too much, but the majority said it was really nice."
A council spokeswoman said: "For a banner of this size and location, planning permission to display an advert is required.
"We have written to the owner explaining this, and also that planning permission for this advert would be unlikely as the property is in a conservation area."