US talk show host Ellen DeGeneres has set up her own record label to sign up new artists.
DeGeneres, also a judge on American Idol, will announce she has taken on 12-year-old Greyson Chance as her first signing.
A video of him playing the piano and singing Lady Gaga's song Paparazzi became a YouTube hit after he appeared on her show earlier this month.
The video has now been viewed over 20 million times.
Chance, from Oklahoma, was spotted by DeGeneres after posting a video of himself playing Lady Gaga's hit song at a sixth grade music festival on the web.
He has also posted two original compositions on YouTube - Stars and Broken Hearts.
DeGeneres is expected to reveal plans for her new label, called eleveneleven, on The Ellen DeGeneres Show" on Wednesday evening.
In a statement she said: "Greyson... inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together."
DeGeneres said she will continue to use her show as a platform to find new artists, whom she will sign to eleveneleven.
Guy Oseary, Madonna's manager, and Troy Carter, Lady Gaga's manager, have signed on to co-manage Chance.