ASAP Rocky

- BBC - Sound of - 2012


The year's most promising new artists

ASAP Rocky

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Rakim Mayers was born in Harlem in 1988. Named after fellow New Yorker and legendary Eric B collaborator, young Mayers first remembers rapping at the tender age of eight. By 20 he'd taken in the influences of Bone Thugs-n Harmony, DMX, Wu-Tang Clan and Houston rap to form his own style apart from his New York contemporaries.

By then Rakim had joined the A$AP (Always Strive and Prosper) crew, taking on the name A$AP Rocky. Amongst this group of producers, designers and MCs he created debut released Pe$o and Purple Swag, capturing the attention of Fader Magazine, Stereogum, influential New York radio station Hot 97 and a host of leading rappers, most notably Drake, who invited Rocky on tour.

It wasn't long before RCA-distributed Polo Grounds had snapped the rapper up on a combined $3m deal for his solo work and A$AP Worldwide. This afforded the ambitious Mayers the opportunity to sign artists of his own. In October 2011 he released the much lauded mixtape LiveLoveA$AP, which Rocky claims is "better than a lot of people's albums", and we await a full longplayer in early 2012.

Articles and Features

Stool Pigeon interview

Read the full article 04/01/12

"The first time most people heard of A$AP Rocky was in July last year when he uploaded the chop and screw-styled 'Purple Swag' onto YouTube..."

Complex - Who is A$AP Rocky?

Read the full article 31/10/11

"Earlier this year ASAP Rocky blew our minds with the internet smash "Purple Swag" and its undeniably charming video..."

Pitchfork - A$AP Rocky talks $3 Million Record...

Read the full article 28/10/11

"When 23-year-old Harlem rapper A$AP Rocky releases his debut tape, LIVELOVEA$AP, on Monday, it'll mark a real hip-hop event..."


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