iamamiwhoami Biography (Wikipedia)
iamamiwhoami ( eye-am-am-EYE-hoo-am-eye) is the electronic music and audiovisual project of Swedish singer-songwriter Jonna Lee in collaboration with her longtime record producer Claes Björklund. The project has since 2009 released audiovisual series on their YouTube channel followed by a large international audience. Visual collaborators of the project include Swedish director Robin Kempe-Bergman, until 2013, and visual collective Wave, consisting of Lee and cinematographer John Strandh, and formerly Agustín Moreaux.
Their videos in particular have spread virally, and the project is notable not only for its artistic multimedia output, but also the creators' leveraging of YouTube and viral videos to disseminate their music and the accompanying videos, garnering a cult following. In 2010, Lee founded a record label for iamamiwhoami, To whom it may concern., which she runs. One of their videos called "y" is listed at the first place of Google search under the search results for the letter "y", which generated more than 45 million views already, since it is the first link Google would get you to if the web browser doesn't autocomplete "youtube" properly. This slowly became the viral internet meme.