Fred Wise Biography (Wikipedia)
Fred Wise (May 27, 1915 – January 18, 1966) was the co-writer of the lyrics to the 1948 song "'A' — You're Adorable" with Buddy Kaye. He subsequently wrote many of the songs sung by Elvis Presley in his movies.
Many of his songs were collaborations with Kay Twomey and Ben Weisman, sometimes with additional collaborators. (see "Wooden Heart" and "In the Beginning.")