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Every year, musicians from around the world head for Austin, Texas, and thousands of fans join them for the South By South West festival. Explore this huge event in all its glory through stunning photography.

The British Music Embassy at Latitude 30

IDLES at the 6 Music showcase

Jade Bird at the Radio 2 showcase

Rhys Lewis near 6th Street

Himalayas at the BBC Music Introducing showcase

Lottie from Goat Girl at Barton Springs

Pale Waves at the BBC Music Introducing showcase

Gaz Coombes at the Radio 2 showcase

Jerry Williams

Heather from Pale Waves / Che Lingo

Suzi Wu on East 6th Street

LIFE at the 6 Music showcase

The Mayor of Austin, Steve Adler, kicking off proceedings for Radio 2

Tayá at Austin's rodeo centre

Touts at the BBC Music Introducing showcase

The crowd for Frank Turner

Jo Whiley

AJ Tracey headlines the 1Xtra showcase

Yxng Bane

Huw Stephens / Wretch 32 at the Radio 1 showcase

Superorganism

Not3s

Benin City

...and for the final word or three, it's over to Austin's British Music Embassy

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