BBC Worldwide secures new digital deals in India

Over the last few months, we have seen an upward trend where BBC’s dramas are being increasingly snapped up by Indian clients for their linear TV and digital TV platforms. A study commissioned by BBC Worldwide last year showed that international audiences, including India, love original British drama. With more and more Indians going online to watch their favourite dramas, we are excited to work with Hungama and Viu to satisfy viewers’ demands by bring critically acclaimed and highly rated BBC programmes to their subscribers. Myleeta Aga, SVP & GM of BBC Worldwide (India)
Date: 05.04.2016     Last updated: 07.04.2016 at 10.33
Category: BBC Worldwide
BBC Worldwide announced today, on the second day of MipTV, two new licensing deals with India’s leading digital services providers, Hungama, and Vuclip. With these SVOD deals, India viewers will have access to award-winning and popular BBC drama series never before seen in India.

From end April 2016, viewers of Hungama will be able to watch BBC programmes premiering in India for the first time including crime drama Prey (Series 1) – in which John Simm (Life on Mars, State of Play) stars as a man on the run, desperate to clear his name for the sake of his family; Not Safe For Work – a comedy drama whichfollows Katherine (played by Zawe Ashton) who is reluctantly relocated from London to Northampton as part of public spending cuts and she meets a disparate yet similarly disillusioned group of workmatesand sci-fi, comedy and horror drama; and Save Our Skins –  in which protagonists Ben and Stephen wake up one morning to realise the human race has disappeared and they are the only two humans left on Earth. These programmes, and more will be available on demand for viewers to watch at their own convenience. 

Subscribers of Vuclip’s OTT service, Viu can now catch blockbusting BBC dramas including the modern reworking of Tolstoy’s epic masterpiece, War and Peace, starring Paul Dano, Lily James and James Norton; and BAFTA-nominated Doctor Foster in which Doctor Gemma Foster, a loving wife and trusted doctor’s seemingly perfect world is shattered when she suspects her husband of having an affair.

“Over the last few months, we have seen an upward trend where BBC’s dramas are being increasingly snapped up by Indian clients for their linear TV and digital TV platforms. A study commissioned by BBC Worldwide last year showed that international audiences, including India, love original British drama,” said Myleeta Aga, SVP & GM of BBC Worldwide (India). “With more and more Indians going online to watch their favourite dramas, we are excited to work with Hungama and Viu to satisfy viewers’ demands by bring critically acclaimed and highly rated BBC programmes to their subscribers.”

Hungama is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world with over 4 million pieces of content across genres and languages distributed through Hungama Play, Hungama Music and Hungama.com.

Vuclip, a PCCW Media Company, is a leading premium video on-demand service for emerging markets with nine million subscribers per quarter.  The company’s OTT service, Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia and India.

  

About BBC Worldwide

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.

In 2014/15, BBC Worldwide generated headline profits of £138.6m and headline sales of £1,001.8m and returned a record £226.5m to the BBC. For more detailed performance information please see our Annual Review website:

 

www.bbcworldwide.com/annualreview

www.bbcworldwide.com   

www.twitter.com/bbcwpress 

 

For more information, please contact:

 

BBC Worldwide:
Jeanne Leong

BBC Worldwide

Tel: +65 6849 5292

Email: Jeanne.Leong@bbc.com

 

Gladys Sim

BBC Worldwide

Tel: +65 6849 5295

Email: Gladys.Sim@bbc.com