Six brand-new media start-ups take up residency on the BBC Worldwide Labs 2014 digital programme
With a strong pool of Labs applicants, we’ve carefully selected six companies based on their compatibility with BBC Worldwide’s business values. Now comes the exciting part where we work to help these start-ups reach the next level of success.Daniel Heaf, Chief Digital Officer, BBC Worldwide
Following in the footsteps of Labs 2012 and 2013, the brand new 2014 batch of start-ups have been selected based on their natural alignment with BBC Worldwide’s existing business units and international brands, and the start-ups’ potential global reach. A number of the 2014 media companies joining the programme are tapping into business areas that have not previously been explored by Labs companies, such as audience research, video search and advertising.
2013 Labs graduate Jody Orsborn from The Backscratchers says: “From getting the chance to film a promotional video for Unilever to developing HTML templates for Time Out, major brands and media organisations are taking note of the work we’ve done with BBC Worldwide and have opened their doors to us. Having BBC Worldwide on our score card definitely made that happen!”
As the UK start-up scene grows, so too does the number of new accelerator and incubator programmes. The BBC Worldwide Labs programme remains dedicated to securing commercial partnerships with its business units, without taking an equity state in the companies.
Daniel Heaf, Chief Digital Officer, BBC Worldwide, says: “BBC Worldwide Labs looks to contribute to the growing UK tech and start-up ecosystem and for 2014, we are hugely proud to announce Seenit, Rezonence, CrowdEmotion, Op3nvoice, Verticly and Buddy Bounce joining our extended digital family. With a strong pool of Labs applicants, we’ve carefully selected six companies based on their compatibility with BBC Worldwide’s business values. Now comes the exciting part where we work to help these start-ups reach the next level of success."
The BBC Worldwide Labs 2014 companies:
- Seenit is an app that allows brands to launch video-filming campaigns and mobilise smart phone users to co-create contents
- Rezonence’s advertising format allows publishers to monetise their digital content by asking consumers to “pay” with engagement
- CrowdEmotion’s software is capable of analysing facial expressions to measure emotions which helps to measure audience engagement with media content
- OP3NVoice makes video and audio search easy. With a few lines of codes, OP3NVoice allows users to search for the contents of video and audio just like how they would search for texts
- Verticly is an e-commerce system that allows brands to serve adverts in real time that are relevant to users and increase conversion based on user engagement
- Buddy Bounce is a platform that helps celebrities and brands connect better with their fans. Fans can share pictures, texts, videos and other content on BuddyBounce to earn credits and get noticed by their favourite brands and celebrities.
Further information and success stories from past BBC Worldwide Labs candidates, can be found here.
For more information please contact:
Charlotte Scarborough, Brands, Content and Digital Comms, BBC Worldwide
Tel: +44 (0) 02 8433 2009 Email: firstname.lastname@example.org
Emma Hammond, Brands, Content and Digital Comms, BBC Worldwide
Tel: +44 (0) 20 8433 2345 - Email: email@example.com
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