BBC Worldwide introduces new structure with greater focus on international markets

I believe it will accelerate delivery of our global ambition, and help us drive future growth and returns to the BBC, supplementing the licence fee.” John Smith, CEO of BBC Worldwide
Date: 22.06.2012     Last updated: 18.03.2014 at 17.54
Category: BBC Worldwide
Top level structure announced today

BBC Worldwide, the wholly owned commercial subsidiary of the BBC, today announces a reorganisation that will further increase its focus on international markets, enabling it to capture future growth opportunities around the world. At the same time, BBC Worldwide is creating new global roles to establish strong direction and consistency around content, editorial, brands, sales and digital.

The reorganisation, which will take effect on 1 October 2012, will see the business reconfigured from divisional to geographic lines of management. As a result, BBC Worldwide’s existing structure, primarily based around five global divisions, will cease to exist. Instead, P&L ownership and primary commercial accountability will move closer to its customers, across seven geographic regions: North America; UK; Australia/New Zealand; Western Europe; Asia; Latin America; CEEMEA (Central & Eastern Europe; Middle East and Africa).

The increased focus on geographic markets will be balanced by strong global functions with a remit across all BBC Worldwide geographies and a close connection into BBC Worldwide’s parent, the BBC. These will be managed by three newly created areas of accountability across sales, brands and content globally:

  • The Chief Sales Officer will be responsible for global B2B customer relationships and fulfilment, including advertising sales, as well as ensuring best practice across the company in sales and deals, and management of global sales events such as BBC Worldwide Showcase.
  •  The Chief Brands Officer will be responsible for the commercialisation of BBC Worldwide’s flagship channel and programme brands, and will have oversight of the company’s global marketing activity, as well as business development of new brands.
  • In addition, we are also creating a third area of accountability for Content. This area will drive the creative and commercial vision for BBC Worldwide’s content strategy and will cover BBC Worldwide’s content and IP acquisition activity, channels curation and editorial standards. Scoping the dimensions of this accountability will form part of the next stage of work on our organisational design.

In addition, a Consumer Digital group will hold responsibility for BBC Worldwide’s consumer digital businesses, including all features on, other commercial websites, the Global BBC iPlayer, as well as the company’s global digital strategy for apps, games and VOD, under a Chief Digital Officer. All four positions outlined above will report to BBC Worldwide CEO John Smith.

The seven regions will report into four Presidents, all of whom will report to John Smith and sit on the BBC Worldwide Executive Committee. Asia, Latin America and CEEMEA will form one grouping, under a High Growth Markets Group, enabling a single overview of investment opportunities across many of the world’s most rapidly growing markets, where BBC Worldwide intends to establish a major presence. UK and Australia/New Zealand, both English language markets, will also report into a single President, representing continuity for Australia/New Zealand. Western Europe, where TV Sales & Distribution today forms the largest single part of BBC Worldwide’s business, will report to the Chief Sales Officer. US and Canada will continue to report into the President, BBC Worldwide North America.

Details of members of the new BBC Worldwide Executive Committee can be found at the end of this announcement.

The new structure has been agreed following several months of work, involving all of BBC Worldwide’s Executive Committee, many of BBC Worldwide’s Leadership Group and has been approved by the BBC Worldwide Board. It builds on the success we have achieved in recent years in the USA and Australasia, where increased market focus and autonomy have resulted in strong results, with headline sales growth of 21% and 29% respectively since 2009/10.

Commenting on the changes, John Smith, CEO of BBC Worldwide, said:

The new organisation is designed to help us capture untapped opportunities for high quality British content and BBC branded services across the world, in order to sustain our track record of strong growth into the future. It has been worked out over a number of months, with inputs from across the world, and throughout our company. I believe it will accelerate delivery of our global ambition, and help us drive future growth and returns to the BBC, supplementing the licence fee.”

For more information, please contact:

 Esther Thompson on 0208 433 2506

About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of £160 million on sales of £1158 million and returned £182m to the BBC. For more detailed performance information please see our Annual Review website:

New BBC Worldwide Executive Committee (effective 1 October)


John Smith

John Smith joined BBC Worldwide in July 2004. Before this, John was the BBC's Chief Operating Officer, and held other senior executive roles at the BBC, including Group Finance Director. John is also a Director of Burberry PLC, Chairman of UKTV, Vice President of the Royal Television Society, and a Director of the Henley Festival. Before joining the BBC, he held senior posts at BR Engineering Ltd, Sealink, Seaspeed Hovercraft and other commercial subsidiaries owned by the British Rail Group.

Chief Financial Officer

Philip Vincent

Philip Vincent was appointed as Chief Financial Officer in December 2010. He has held a number of positions in BBC Worldwide, including Deputy CFO, Group Finance Director (Broadcast & Digital) and Finance Director (Channels). Philip joined the BBC in 1998, before which he was Financial Controller at Bunzl Disposables Ltd.

President, BBC Worldwide North America

Herb Scannell

Herb Scannell joined BBC Worldwide in June 2010 from his previous position as Vice Chairman of MTV Networks and President of Nickelodeon Networks. Before that, Herb was CEO of Next New Networks, a digital media company he co-founded in 2006, which was subsequently acquired by Google.

President, BBC Worldwide High Growth Markets

Paul Dempsey

Paul joined BBC Worldwide in 1998 as UK Sales Director and became Managing Director of BBC Audiobooks in 2002. He was appointed Director of BBC Worldwide’s Audio & Music business when it was established in 2006 and is currently MD Consumer Products. Prior to joining BBC Worldwide, Paul worked at Mars Confectionery and Frontline Ltd.

President, BBC Worldwide UK & Australia/New Zealand

Marcus Arthur

Marcus Arthur currently oversees BBC Worldwide’s Brands, Consumer and New Ventures division. He began his career at Redwood Publishing, joining BBC Worldwide in 1991. In 1997 he became Publisher of BBC Magazines’ Lifestyle titles and in 2002 was appointed Publishing Director of Radio Times.

Chief Sales Officer and President BBC Worldwide Western Europe

Steve Macallister

Steve Macallister took up his current role of BBC Worldwide’s President and Managing Director Sales & Distribution in 2007. He began his career in advertising sales, later moving to television exports with the Walt Disney Company. Prior to joining BBC Worldwide, he was Senior Vice President and Managing Director of Buena Vista International Television for the Asia Pacific region.

Chief Digital Officer

Daniel Heaf

Daniel Heaf was made EVP & Managing Director, Consumer Digital in March 2012, after two years as BBC Worldwide’s Digital Director. Dan began his digital career founding and running a successful start-up and has also worked for Time Out, AOL, BBC Radio and Channel 4’s corporate venture fund, 4IP.

People Director

Deborah Rowland

Deborah Rowland joined BBC Worldwide as People Director in September 2011 and is responsible for all aspects of HR, Technology and Property. Before BBC Worldwide, Deborah was Executive Vice President Global Human Resources at Gucci Group and a founder and Managing Partner of Transcend Consultancy. Her previous corporate roles included the Royal Dutch Shell Company and PepsiCo.

Director of Strategy

David Moody

David is responsible for all aspects of the company’s direction and objectives, he also leads major deal negotiations and business reviews. He joined the BBC in 2002 as Commercial Director for BBC Ventures Group, before moving to BBC Worldwide in 2004. He previously worked at The LEK Partnership, Singapore Telecom International and United News & Media and co-founded Dataroam, a wireless application service provider.

General Counsel

Martyn Freeman

Martyn Freeman was appointed General Counsel for BBC Worldwide in November 2011, with responsibility for all legal, business affairs, policy and regulatory matters. Previously, Martyn was in charge of BBC Worldwide’s Legal and Business Affairs teams. Martyn has held a variety of roles across the BBC, including Head of Business Affairs, Radio & Music, Factual & Learning and News.

Director of Communications

Charlotte Elston

Charlotte oversees all areas of communications at BBC Worldwide, including external PR, internal communications, corporate affairs and events. Charlotte took up her role in January 2010, having previously worked as Head of Communications at Pearson plc and as Group Communications Director at Aegis Group Plc.

Still in Development

Chief Brands Officer

Appointment to be made


This area, bringing together content creation, acquisition and channels curation, is being scoped in the next phase of work and will be finalised by 1st October 2012.

Until finalised, Helen Jackson will continue in her role as Managing Director of Content & Production having previously held the post of BBC Worldwide’s Director of Independents. Joining BBC Worldwide more than two decades ago, Helen has built up formidable commercial experience of the television sector, holding various roles across international sales and distribution, marketing and content investment.