Strictly Come Dancing had its most successful season of all time in the UK in 2017, showcasing just what an incredibly joyful format it is that continues to go from strength to strength. We’re delighted that Iceland will be the latest territory to enter the ballroom and get their glitter on!Sumi Connock, Creative Director of Formats
Date: 19.02.2018     Last updated: 19.06.2018 at 13.43
Category: BBC Worldwide; Distribution
BBC Wordwide, the commercial arm of the BBC, announced today the sale of the format for Dancing with the Stars (Allir Geta Dansað) to Iceland broadcaster Stod 2. Set to premiere on 11th March, 2018, this local adaptation of Dancing with the Stars is another testament to the international appeal of this extremely successful franchise.

For the first time, BBC Worldwide is jumping into partnership with Stod 2, the biggest commercial channel in Iceland, on a format deal as well as producing with RVK Studios for the upcoming Allir Geta Dansað. The series will air on primetime every Sunday night. 

“Strictly Come Dancing had its most successful season of all time in the UK in 2017, showcasing just what an incredibly joyful format it is that continues to go from strength to strength.  We’re delighted that Iceland will be the latest territory to enter the ballroom and get their glitter on!” states Sumi Connock, Creative Director of Formats. 

“We have had an eye on this format for quite some time and are very excited to finally bring the amazing energy, entertainment and of course glitter finally to Iceland, “states Johanna Gisladottir, Head of Acquisitions and Programming at Stod 2. 

The format license for Dancing with the Stars, the world’s leading dance entertainment brand, has been sold to 55 countries and over 300 seasons of the format have aired across the globe.  Most recent sales have been to Brazil, and Belgium, where it has just returned after a 6-year hiatus finding a new home with SBS.

Prominent celebrities join professional dancers, to learn and perform ballroom and latin dances from waltzes, foxtrots and the cha-cha-cha to samba, rumba and paso doble. At the end of each show the couple with least number of combined judges’ scores and viewer votes must hang up their dancing shoes as week by week they are whittled down until only two remain. The incredible, multi-award-winning primetime entertainment format is full of glitz, glamour, sequins and stardom. 

 

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For more information, please contact:

BBC Worldwide:

Deborah Schonfeld

Deborah.schonfeld@bbc.com

Tel: +1917.698.3027

 

Stod 2

Johanna Margret Gisladottir                                                    Eva Georgsdottir

johanna@stod2.is                                                                  eva@stod2.is

tel: +354 840 1488                                                               tel: +354 6969252