BBC Earth releases The Story of Life app – The largest digital collection of Sir David Attenborough's work
This week sees the launch of an ambitious project to bring Sir David Attenborough’s breath-taking archive to new generations of fans.
This is natural history for the digital age, allowing people to explore the story of life on earth and share their favourite natural history moments with the world
The Story of Life is a free app from BBC Earth featuring the largest ever digital release of Sir David’s globally renowned work and will be available to download on Thursday 17th November from app stores for iOS and Android devices worldwide.
Launched to coincide with the 90th birthday year of one of Britain’s most iconic broadcasters, this app is Sir David’s gift to the world, featuring more than 1000 of the most memorable moments filmed during his pioneering career of natural history film-making.
“This is natural history for the digital age, allowing people to explore the story of life on earth and share their favourite natural history moments with the world” - Sir David Attenborough.
From his incredible interaction with mountain gorillas in Life on Earth, to his extraordinary meeting with a sloth in The Life of Mammals, The Story of Life invites people to explore films featuring hundreds of animals, locations and stories, from world firsts to some of the most dramatic and wondrous documentary scenes ever filmed.
The vast collection can be searched by ‘Habitat’, ‘Species’ and ‘Behaviour’, allowing users to quickly and intuitively find out more about their favourite creatures, watch scenes from loved series, or explore the incredible beauty of our planet. A series of exclusive films are also hidden throughout the app to encourage the audience to explore the full extent of Sir David’s remarkable archive.
Curated playlists by Sir David, BBC Filmmakers and others will highlight cherished moments, and more clips will continue to be added in the future. Users can also create their own collections of favourite moments to share with the world on social media, or keep within the app to revisit whenever they want.
A selection of epic moments from Sir David’s latest landmark series Planet Earth II are also in the app. Go behind the scenes of new filming techniques and watch in awe as camera traps provide a unique glimpse of snow leopards, witness the heart-pounding moment an iguana desperately tries to escape a band of racer snakes, get up close and personal with filming komodo dragons and journey with Sir David himself as he flies 10,000 feet into the sky in a hot air balloon.
Produced by BBC Earth with international award-winning ideas and innovation company AKQA, the app will be free to download globally. All clips featured in the app will also be made available on http://www.bbc.co.uk/earth/storyoflife
For more information or requests for imagery, please contact:
Verity Cunningham, BBC Worldwide
Email: Verity.Cunningham@bbc.com Telephone: +44 (0) 20 8433 2426
NOTES TO EDITORS:
About BBC Earth
BBC Earth seeks to inspire you by sharing the incredible wonders of our universe. It will take you on a thrilling journey of discovery, from the smallest creature under the microscope to the limitless expanses of space. BBC Earth will bring you face to face with heart pounding action, mind blowing ideas and the wonder of being human. Commercially and internationally the brand is managed by BBC Worldwide, the commercial arm of the BBC. Since launch the brand has grown across multiple platforms including BBC Earth branded channels and channel blocks on television, live events, visitor attractions, theatrical releases for cinema and giant screen films and online on BBC.com and social media sites, all dedicated to bringing audiences premium factual content.
AKQA is the ideas and innovation company that uses the imaginative application of art and science to create ideas, products and services. www.akqa.com
About BBC Worldwide
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2015/16, BBC Worldwide generated headline profits of £133.8m and headline sales of £1,029.4m and returned £222.2m to the BBC. For more detailed performance information please see our Annual Review webpage: www.bbcworldwide.com