BBC Worldwide signs deals to launch CBeebies programming blocks in South Korea and Japan
The CBeebies’ brand and its programmes have great resonance with pre-schoolers’ parents and carers in Asia. In Korea and Japan, parents and carers of pre-schoolers trust the brand and its programmes for its ‘learning through fun’ proposition in a safe environment. Soojin Chung VP & General Manager North East Asia, BBC Worldwide
In South Korea, the license agreement will see new cable channel, KBS Kids, airing preschoolers’ CBeebies programmes for an hour Mondays to Fridays, reaching over 16 million subscribers. The programme block will launch on Tuesday May 5th, which is also Children’s Day in the country.
KBS Kids’ viewers will be able to watch a range of popular content daily from 10am for key titles committed to the positive development of children, including Sarah & Duck, Hey Duggee and Baby Jake. The programmes will be repeated daily at 2pm.
The growing demand for English learning for small children has also seen a deal cemented with Kids Station in Japan for 100 episodes of CBeebies content, including Wibbly Pig, Dinopaws and Hey Duggee. Launching on June 22nd, the programmes will air Mondays to Fridays from 10:30am to 10:50am, and will provide Japanese children with the opportunity to develop social interaction, language skills and educational values.
Soojin Chung VP & General Manager North East Asia, BBC Worldwide, said: “The CBeebies’ brand and its programmes have great resonance with pre-schoolers’ parents and carers in Asia. In Korea and Japan, parents and carers of pre-schoolers trust the brand and its programmes for its ‘learning through fun’ proposition in a safe environment. In South Korea, CBeebies is already available in a variety of ways - via a channel, and SVOD, and even via tablet SVOD on Woongjin, a collaboration between Woongjin and Samsung tablets. In Japan, CBeebies programmes have been airing for many years on pay and terrestrial television. This partnership with KBS Kids and Kids Station, will enable us to extend our brand further, reaching millions more homes in South Korea and Japan with our award-winning and highly rated preschool branded content.”
CBeebies’ programmes are a mix of new and landmark, high-quality, UK-produced programmes to educate and entertain the BBC's youngest audiences.
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About KBS Kids
A cable channel operated by KBS N, KBS Kids launched on the 5th of May in 2012 - Children’s Day in South Korea. Targeting at a young audience aged from two to 12, the channel aims to provide content that is educational as well as entertaining.
About Kids Station
Kids Station is a Japanese children's television channel featuring popular and eternal masterpieces of animation like Pokémon,Yo-Kai Watch, NARUTO, Lupin the 3rd. It also provides variety programs for preschoolers.
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
From April 2013, BBC Worldwide is restructuring its business to be based around geographic locations, supported by key global business areas.
CBeebies is a pre-school brand belonging to the BBC aimed at children aged six years and under. CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment.
Cbeebies’ programmes are a mix of new and landmark, high-quality, UK-produced programmes to educate and entertain the BBC's youngest audiences.
With its bright colours, friendly and familiar characters and interactive content, CBeebies is a dependable environment for children, and encourages them to learn through play.
Be part of Cbeebies Asia’s facebook community at https://www.facebook.com/CBeebiesAsia
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