BBC Worldwide Labs welcomes eight inspiring digital media start-ups to its 2015 programme
As with each BBC Worldwide Labs programme, we hope this year’s intake will empower us to push the boundaries of innovation, to disrupt the markets in which we operate and challenge us to adopt new ways of working. They are a fascinating and talented group of people and we can’t wait to start working with them.Lucy Fredericks, Programme Manager, BBC Worldwide Labs
The team have once again met with a wealth of applicants to seek out an array of talented, bright young companies looking to make their mark on the media industry. Each of the chosen start-ups were selected due to their fit with key business areas of BBC Worldwide, and the team’s belief that they each have the capability to inspire and support the company’s ambitions to accelerate its digital capabilities.
The five London based start-ups include: Brandvee, Karisma Kidz, Powr of You, Trint and Pocket Explorers andspecialise in advertising, children’s, speech-to-text and insight. The three US based companies all work within the audience insight arena and are Affinio, Rhiza and Parrot Analytics and they will work directly with David Boyle, EVP of Insight.
Lucy Fredericks, Programme Manager, BBC Worldwide Labs said: “As with each BBC Worldwide Labs programme, we hope this year’s intake will empower us to push the boundaries of innovation, to disrupt the markets in which we operate and challenge us to adopt new ways of working. They are a fascinating and talented group of people and we can’t wait to start working with them.”
On working with three companies in the US, David Boyle, EVP, Insight, BBC Worldwide added: “These start-ups each combine a unique vision with great technical capabilities and cutting edge data science. I’m confident that each can add something very special to BBC Worldwide and I’m pleased that we’ve been able to welcome them onto the BBC Worldwide Labs programme. I’m also excited that our vision for how insight can best be shaped to deliver a wide and sustainable business impact can also help these companies progress in the industry.”
Over the course of the next six months the London based start-ups will be offered office space at BBC Worldwide’s London HQ at Television Centre. The US based companies will work remotely and on occasion with the Insight team in New York. All eight start-ups will have access to a network of BBC Worldwide mentors who will be on hand to offer them advice and expertise in technology, content, legal, advertising, marketing and sales, with the objective of closing a business deal with BBC Worldwide.
Since launching in 2012 BBC Worldwide Labs has welcomed over 20 start-ups and has a solid track record of fast-tracking fledgling companies to commercial partnerships. Last year the team celebrated a record four out of six collaborations between the companies and teams across BBC Worldwide.
For more information contact:
Cassandra Power, Head of Corporate and Digital Communications
Notes to Editors:
Meet the companies:
Brandvee helps media brands increase site traffic and advertising revenues through finding and targeting endorsers who drive conversion.
Karisma Kidz is a multi-award winning platform that develops social, emotional & entrepreneurial skills in children using virtual gaming.
Powr of You:-
Powr of You is a data marketplace for consumers and brands to learn and earn from each other. Brands learn about their consumers' cross-platform habits, interests and media consumption to make data backed decisions to improve marketing ROI.
Trint's disruptive technology opens audio/video transcription to vast new markets by making automated speech-to-text verifiable and failsafe.
http://trint.it/#/home (website under development)
Pocket Explorers is a platform for web and mobile that aims to reconnect children to the natural world by gamifying the outdoors learning experience.
http://www.pocketexplorers.com/ (website under development)
Affinio reveals actionable audience insights nobody else can see to lead content, media buying and business strategy.
Rhiza offers web based media research and sales tools to drive omni-channel targeting for marketers and advertising sales teams.
Parrot analytics has developed unique technology that allows it to analyse global content demand and consumption over the internet in real time.
About BBC Worldwide:
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2013/14, BBC Worldwide generated headline profits of £157.4m and headline sales of £1,042.3m and returned £173.8m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview.
Search the site
Can't find what you need? Search here