BBC EARTH lands on BBC.com
BBC Earth’s new digital home brings something amazing every day to global audiences
Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind bending stories to stunning photography and film that will change the way you think about our universe.
BBC Earth – the BBC Worldwide factual brand behind global blockbusters such as Planet Earth, Walking with Dinosaurs and Blue Planet – today launches its new digital home on BBC.com. The stunning site captures BBC Earth’s passion for adventure and exploration bringing visitors a visual feast of incredible imagery, world class videos and stories that will offer fans a new perspective on the world.
From the depths of the ocean to the outer reaches of the universe visitors to the new section will be able to explore ten content strands including a mix of newly commissioned content as well as awe inspiring moments from the BBC’s Natural History Unit archives, which will be housed in the Amazing Moments section and will offer hundreds of clips, launching with 25, including Attack Of The Praying Mantis with new clips to be published daily. Other key strands include: Discoveries a section dedicated to uncovering fascinating stories such as Are Dolphins Cleverer Than Dogs, to Strange & Beautiful, which explores topics including The Twisted World of Sexual Organs to A Colourful Life, home to specially commissioned short films exploring the beauty of nature through colour. First to launch will be Life in White dedicated to the beauty of nature’s polar ice caps and nature’s use of the colour.
Matt Walker, former news editor at New Scientist and editor of BBC Food and BBC Nature, has taken up the reins as Editor working alongside a number of BBC Earth’s network of experts in science and nature.
Matt Walker, Editor for BBC Earth on BBC.com said: “BBC Earth offers a different perspective on the world and we want to celebrate all the wonders of the natural world from your back garden to the farthest star. We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind bending stories to stunning photography and film that will change the way you think about our universe.”
Matt added: “Like our other non-news sections BBC Earth hopes to attract new visitors to BBC.com which is increasingly becoming the go to site for a wealth of new and topic led content.”
Jo Sermon, Director of BBC Earth commented: “The launch of BBC Earth on BBC.com is an opportunity for us to transform our relationship with audiences and give people a place to connect with our content beyond the television. Its home for the huge breadth and range of content that BBC Earth encompasses and we can be immediate in sharing new stories. Audiences will be able to explore their world and discover its wonders whenever and wherever they want and there will always be something new to excite them.”
BBC Earth builds on the existing portfolio of specialist sections BBC Autos, BBC Capital, BBC Culture, BBC Future and BBC Travel, commissioned for BBC.com. Each of these bespoke sections seeks to offer visitors to BBC.com a deeper understanding of the story behind the headlines, across a plethora of topics and from a wealth of specialists. To date the non-news sections have attracted an average of 6.8 million unique users contributing to the 76 million unique users BBC.com attracts on a monthly basis across mobile and desktop.
For more information please contact:
Cassandra Power, Head of Corporate and Digital Communications
NOTES TO EDITORS
BBC Earth will be an English language site only at launch.
About BBC Earth. BBC Earth is a global factual brand which seeks to inspire audiences in the UK and worldwide with the most incredible sights, stories and characters from the natural world. Commercially and internationally the brand is managed by BBC Worldwide, the commercial arm of the BBC. Since launch the brand has grown across multiple platforms including branded blocks on television, live events, social media, visitor attractions, theatrical releases for cinema and giant screen films and online on BBC.com. From 2015 the BBC Earth brand will launch new channels internationally that will be dedicated to bringing audiences premium factual content.
About BBC Worldwide. BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2013/14, BBC Worldwide generated headline profits of £157.4m and headline sales of £1,042.3m and returned £173.8m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
About BBC Advertising. BBC Advertising sells advertising and sponsorship solutions on behalf of BBC Worldwide's commercial portfolio across broadcast, online and mobile platforms globally.