BBC Earth and Sega unveil Orbi to the public in Yokohama, Japan
Orbi goes beyond generations and cultures, it’s wonderful to see people of every age group interacting with the different nature zones today and enjoying this extraordinary nature experience in the heart of the city.”Naoya Tsurumi, President and COO of SEGA Corporation
Orbi, a new visitor attraction created by SEGA and BBC Earth was officially opened to the public today by Naoya Tsurumi, COO & President SEGA Corporation and Amanda Hill, Chief Brands Officer for BBC Worldwide. A world first in entertainment, Orbi Yokohama fuses SEGA’s cutting edge technology with BBC Earth’s world-leading nature content to immerse visitors in the wonders of nature.
Orbi takes people on a multi-sensory journey, placing visitors in the heart of nature and inviting them to explore with sight, smell, touch and sound. Twelve different nature zones create experiences that would be impossible in the real world – where visitors can soar through Earth’s skies, follow in the footsteps of polar explorers and experience the thunder and roar of 1.3 million wildebeest rushing past as they are placed at the centre of a stampede.
The nature zones lead up to an extraordinary main theatre where bespoke nature films created by BBC Earth Productions play on one of Japan’s largest screens. Spanning an incredible 40 metres across and eight metres high, the Main Theatre screen is uniquely curved to surround the audience with nature. A sophisticated 22 point sound system adds to the experience with 3D soundscapes that create the effect of polar bears stalking up behind the audience, birds soaring overhead and ocean waves crashing all around. The experience is completed with scent technology, wind, fog, strobe lighting and vibrations to create the ultimate nature film experience.
Speaking at the opening Amanda Hill, Chief Brands Officer for BBC Worldwide commented: “When we set out to create Orbi we challenged ourselves to bring people a nature experience beyond what would be possible in the real world, inspiring visitors to forge a deeper connection with the natural world. Orbi is a thrilling culmination of BBC Earth’s partnership with SEGA, it really is nature supercharged.”
Mr Tsurumi, President and COO of SEGA Corporation added: “Orbi goes beyond generations and cultures, it’s wonderful to see people of every age group interacting with the different nature zones today and enjoying this extraordinary nature experience in the heart of the city.”
Orbi Yokohama forms part of the new Mitsubishi Estate Group development MARK IS minatomirai in Yokohama City, Kanagawa Prefecture. This is the first Orbi facility to launch and it is SEGA and BBC Earth’s ambition to see further installations open across the globe, inviting people the world over to dive in and discover their planet as they’ve never experienced it before.
NOTES TO EDITORS
See Orbi brought to life via the Orbi international website video: http://orbiearth.com/en/
The Orbi Yokohama website: http://orbiearth.jp
For more information, please contact:
Emma Finlay, Communications Manager Brands & Content, BBC Worldwide:
Email: Emma.Finlay@bbc.com Tel: 07525 906 962
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.
In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
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