Italy says ‘Si!’ to The Great Bake Off

Date: 08.04.2013     Last updated: 18.03.2014 at 18.16
Category: BBC Worldwide
Sweden, Norway and Poland come back for a second serving

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Home to the tremendous tiramisu and world famous for its pizza and pasta, Italy has become the latest country to sign up for a local version of The Great Bake Off following a deal between Discovery Italy and BBC Worldwide, the commercial arm of the BBC.

BBC Worldwide has now licensed the Love Productions format to 12 countries with commissions already announced in France (M6), Australia (Nine Network), Poland (TLC), Belgium (VTM), Ireland (TV3), Denmark (DR), Norway (TV3), Sweden (TV7/Sjuan), The Netherlands (MAX), Finland (MTV3) and most recently Ukraine (1+1).  Love Productions has also licensed the format to CBS in the US with Paul Hollywood set to join the judging panel.

The Italian series will see amateur bakers compete across six episodes to be named Italy’s best home baker and will be produced by local production company Magnolia.  The series will be broadcast on the channel Real Time with a date still to be confirmed.

Elin Thomas, VP Format Licensing EMEA said: “It is really fantastic to see this format spreading its wings and doing well for broadcasters around the globe.  A proven hit in many territories already, Great Bake Off lends itself beautifully to a local twist and nowhere more so than in Italy, home to arguably the most famous bread ever baked.”

Laura Carafoli, VP Content & Programming, Discovery Italy said: “The Great Bake Off is perfect for a market like Italy which has a long-standing and renowned tradition for home cooking and baking.  Families are the fil rouge of all Italian culture and The Great Bake Off celebrates some of the most intimate family moments. The fact that the programme has an outdoor and even iconic, sunny style makes those moments very fresh, contemporary and more fun.

“With The Great Bake Off, Real Time - the most loved channel by Italian women - will go beyond 'chefs entertainment' launching a new trend on TV: Bakery. We will make it big and the richness of Italy’s regional cuisine will further enhance this fantastic BBC format." 

Meanwhile Sweden, Norway and Poland have all signed up to produce second series of the show.  Series one of Hela Sverige bakar (All Sweden bakes) was the highest rating show on the channel ever, while Hele Norge baker (All Norway Bakes) and Polski Turniej Wypieków (The Great Polish Bake Off) were also both hugely successful.


The Great Bake Off is a Love Productions format for BBC Two where the final of series 3 peaked at 7.2m viewers, making it the highest rated BBC Two originated show outside of Top Gear in the past six years.

Winner of Rose D'or and BAFTA awards, The Great Bake Off is being presented as part of BBC Worldwide’s exciting MIPTV slate that includes new formats, the  BBC Three’s experimental and thought-provoking Don’t Just Stand There, I’m Having Your Baby and BBC One’s daily game show Beat The Pack which has averaged 0.9 million viewers, outclassing BBC One’s slot average share by an impressive 23%. 

Also featured on the slate are scripted formats including the BAFTA award-winning drama Misfits, the heart-warming comedy Pram Face and the hugely popular BBC crime drama Silent Witness.

For more information, please contact:

Julia Holmes

Communications Officer, BBC Worldwide

Tel:      +44 (0) 20 8433 3419




About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website:

From April 2013, BBC Worldwide is restructuring its business to be based around geographic locations, supported by key global business areas.