New data shows increase in reach, loyalty and cross platform strength for BBC World News and BBC.com across Europe
Viewers in Europe and around the world turn to BBC World News and BBC.com because we provide high quality international news they can trust."Collin Lawrence, Commercial Director, BBC World News
BBC World News continues to grow its audience with a 5% increase in weekly audiences and 14% in daily viewers year on year.
BBC.com has delivered a strong Q1, with Comscore showing 15m unique users across Europe, making it the largest international news site on the continent.
Growing numbers of people are accessing BBC News on mobiles and tablets. In an average month, the BBC News sites and apps are visited by around 8.5m users worldwide on mobile and tablet devices.
On the 2011 Media Brand Values survey audiences named BBC World News as the highest quality and most trusted of all international broadcasters, strengths that have helped drive these increases.
Last week, BBC World News announced it has reached a distribution milestone, with more than 330m households around the world receiving the channel, including a 15% increase in Europe. In France alone, distribution has increased by 119% in the last year.
Colin Lawrence, Commercial Director, BBC World News, comments “The BBC’s audience goes from strength to strength across Europe with BBC World News demonstrating a growing and increasingly loyal audience and BBC.com outperforming all other international news sites. But most importantly, viewers in Europe and around the world turn to BBC World News and BBC.com because we provide high quality international news they can trust.
“It’s an important year for BBC World News, with distribution reaching an all time high and a move to our new base in Central London this autumn that will dramatically improve the look and feel of our channel across platforms. New studios, advanced technology and a fully HD signal will bring viewers even closer to the news and analysis that explains not just what is happening, but why.”
Sources: EMS 21 2012 all respondents; ComScore unified Q1 Jan-Mar 2012 monthly average. Ages 15+; Omniture Discover, Q1 2012 monthly average (Jan - Mar); Media Brand Values 2011 Base: viewers of each channel; BBC distribution report March 2012.
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