Can 100 women change the world in a month? BBC 100 Women season launches with new challenge to celebrate female talent
It’s not just talking about issues anymore, it's doing something about themFiona Crack, Editor, BBC 100 Women
Starting in October, 100 Women Challenge: Change Is Coming will be drawing on the world’s wealth of female talent across all spheres of modern life - from engineering to the creative industries, from sport to business – as four teams tackle everyday problems currently blighting women’s lives across the globe. With help and inspiration from women who face these challenges daily, as well as star ambassadors and the BBC’s global audience, they will have a week to invent, develop and deliver a prototype. This could be a tech solution, product or campaign that tackles the issue.
The teams’ progress will be followed throughout each week on the BBC’s digital platforms. There will also be live shows marking the beginning and end of each project and content across all the BBC’s language services and its international TV news channel BBC World News.
Audience participation will be a cornerstone of the challenge. The teams will want to hear directly from women affected by the issues they are tackling and find out what solutions may have already been tried. Viewers and listeners will be able to get involved in the challenge via social media with @BBC100Women and #100Women, online at www.bbc.com/100women and through the live shows.
The 100 Women Challenge will begin in San Francisco on Monday October 2 with the first team looking at breaking through the glass ceiling. The next team will be based in Delhi, tackling female illiteracy (October 9 - 13). The project then brings together women from two cities, as a team based in London take inspiration from women in Nairobi working to combat sexual harassment and improve safety on public transport (October 16th-21st). And finally for the fourth week a team in Rio de Janeiro will take on sexism in sport (October 23 - 28).
But the 100 Women season would not be complete without the now famous 100 Women List. In 2016 it included singer-songwriter Alicia Keys; US gold medal winning gymnast, Simone Biles; French politician Rachida Dati and Chairman of Santander UK Baroness Shriti Vadera among others. This year the list will celebrate the women around the world trying to tackle the problems highlighted in the season. And in a new twist, while 60 women have already been identified, the remaining 40 places will be filled by those who have supported, inspired and helped the teams on the ground over the course of the weeks. They might be someone working on a solution on the other side of the world; the woman who suggested the piece of code; the woman who named the campaign; or the woman who, by courageously sharing her story, inspired the solution.
Alongside the 100 Women Challenge, additional content will be broadcast throughout October and into the autumn across all the BBC’s language services and BBC World News, ranging from short form news reports to documentaries. There will also be a wealth of digital content on www.bbc.com/100women such as opinion pieces by leading experts, personal stories, infographics and films.
Launching the fifth season of 100 Women, Director of World Service Group Francesca Unsworth says: “Since its launch in 2013 it’s been fantastic to see 100 Women go from strength to strength. It has developed a life of its own, giving women a voice and ensuring the issues they face are kept front of mind. It has been such a privilege for us to be able to tell the stories of so many inspirational individuals giving them the global recognition they deserve. This year we are taking the project a step further, challenging some of the world’s top female experts to help find solutions to problems holding back the women of today. It’s an exciting and unique way to celebrate the talents of women and develop the 100 Women legacy with the help of the BBC’s global audience of nearly 350 million people.”
Fiona Crack, Editor of 100 Women says: “The message we’ve heard loud and clear from women across our audiences is that they want action, that it’s not just talking about issues anymore, it's doing something about them. In 2015 women hosted 150 debates in 10 languages and 30 countries, in 2016 people added 450 deserving but over-looked women to Wikipedia, and now in 2017 we're taking it to a whole new level of participation. It's going to be exciting but nerve-racking to see what these talented 100 will come up with and if they can pull it off in a month.
100 Women was established in 2013 as an annual series focused on a list of 100 inspirational women. The list was supported by news, features, investigations and interviews highlighting the work of these women, targeting female audiences. In 2016 100 Women site generated 30 million hits over three weeks and was awarded an Alliance for Women in Media Gracie award. The project was also a finalist for the US Peabody Awards 2017 and scooped many other accolades.