Statement regarding The Great British Bake Off/product placement

Date: 04.09.2012     Last updated: 18.03.2014 at 18.13
Category: Corporate
The following statement regarding The Great British Bake Off has been issued by the BBC.

“The BBC has high editorial standards and all programmes must avoid undue product prominence. It is inevitable due to the nature of the show, the baker’s activities and the set, that some equipment will be seen in shot but production are always looking to minimise product prominence where possible. A range of products from different suppliers are used on the show to ensure the bakers can fairly compete and meet their challenges.

"Love, the independent production company, had a loan agreement with SMEG to supply the fridges. That loan agreement did not meet editorial guidelines therefore it is being revised for this series and hire payments that meet the guidelines will be made. As part of a general review we have found that a few of the supply arrangements need a clearer process. We are working with Love Productions to put in place additional measures to ensure that sourcing and supply of equipment is clear in relation to our guidelines and a consistent approach is adopted in future.”

BBC Press Office