Pocket Money Pitch

Ep 1/10

Monday 8 February



Budding young entrepreneurs from across the UK pitch their business ideas in this brand new series, presented by Steph McGovern.

Vying for a year's worth of pocket money to invest in their idea, the 8-14 year-olds who come up with the winning pitch will also secure the priceless help of an industry guru to kick-start their business.

From fashion to social media, toys and games to products and inventions, each episode is themed and features six pitchers or pitching teams.

This week it’s all about food, as the young entrepreneurs seek to impress ‘business guru’ Levi Roots. Ideas range from 'Real Meal Pizzas' to DIY lunchboxes for kids and ‘Sludge’ - a homemade spreadable fudge.

The pitchers first have to secure the support of business buddy from a panel of top young entrepreneurs. The pitcher with the most votes can choose one buddy who voted for them to help them to shape their plans.

Of the six ideas put forward only three can make it through to be pitched to Levi Roots. Once they’re face to face with Levi, they have once chance to call for help from their buddy by pressing the Pause My Pitch button.

Only one idea can come out on top, securing a year’s worth of pocket money - £322.40 - to invest in their idea and the chance to learn the recipe for success from Levi himself.