Digital listening hits record high and more listeners than ever are tuning in to BBC Radio 6 Music
The majority of listening is now digital - a really significant moment for all of us in UK radio. The BBC has played an important part in the success of digital innovation and our brilliant digital stations continue to attract new, wider audiences.Bob Shennan, Director of BBC Radio and Music
- BBC Radio 6 Music has reached over 2.5m listeners weekly, new RAJAR data shows
- For the first time listening to BBC radio via digital reaches 50 percent
- Record digital share for Radio 2 and Radio 5 live
- 1 in 5 people are now listening to radio in the UK online or via apps
BBC Radio 6 Music attracted a record 2.53m listeners aged 15+ per week (from 2.34m last quarter and 2.35m last year). Radio 1Xtra has 1.11m listeners aged 10+ (from 1.15m last quarter and 0.99m last year) and BBC Radio 4 Extra attracted 2.08 million listeners aged 15+ per week (from 2.26m last quarter and 2.02m last year). BBC Radio 5 live sports extra posted 969,000 listeners (from 1.06m last quarter and 830,000 last year).
All of Radio 6 Music’s daytime shows (Shaun Keaveny 7-10am, Lauren Laverne 10am-1pm, Mark Radcliffe and Stuart Maconie 1-4pm and Steve Lamacq 4-7pm) are reaching over 1m listeners weekly for the first time.
There has also been an increase in people aged 15-44 listening each week to BBC radio (14.07m) compared to last year (13.8m) and last quarter (13.94m).
Bob Shennan, Director of BBC Radio and Music, says: “The majority of listening is now digital - a really significant moment for all of us in UK radio. The BBC has played an important part in the success of digital innovation and our brilliant digital stations continue to attract new, wider audiences. I’m delighted that 6 Music has got record listeners and that the digital share of listening for Radio 2 and Radio 5 live is greater than ever before. We’ll continue to reach younger audiences and those who increasingly listen online as we reinvent BBC radio for a new generation.”
All BBC radio’s weekly reach over the period (Q1, 1 January - 1 April 2018) was 35.01 million (35.02m last quarter and 34.2m last year) and a share of 51.9 percent (52.8 percent last quarter and 52.8 percent last year).
BBC Radio 1 posted a reach of 9.47 million listeners (from 9.84m last quarter and 9.1m last year) - which rises to 10.34m when listeners aged 10 and over are included - while the network’s share of listening was 5.6 percent (from 5.9 percent last quarter and 5.6 percent last year). The Radio 1 Breakfast Show With Nick Grimshaw now attracts 5.10 million listeners per week, compared to 5.72m last quarter and 5.14m last year. Including all listeners aged 10+, the show now has a weekly audience of 5.53m.
BBC Radio 2’s weekly audience was 15.41 million (from 15.49m last quarter and 15.02m last year) while the station’s share of listening was 17.6 percent (18.3 percent last quarter and 18.1 percent last year). The Chris Evans Breakfast Show attracted 9.12 million listeners per week, compared to 9.43m last quarter and 9.38m last year.
BBC Radio 3’s audience was 1.93 million (from 1.95m last quarter and 1.88m last year) and its share was 1.2 percent (1.1 percent last quarter and 1.1 percent last year).
BBC Radio 4 posted a weekly reach of 10.91 million during the quarter (11.25m last quarter and 11.11m last year) and a share of 12 percent (11.8 percent last quarter and 12.5 percent last year). The Today programme has 7.22 million listeners each week (Monday - Saturday), from 7.27m last quarter and 7.35m last year.
BBC Radio 5 live posted a reach of 5.14 million listeners (5.45m last quarter and 5.34m last year) and a share of 3.1 percent (3.4 percent last quarter and 3.6 percent last year).
BBC Asian Network drew 628,000 listeners, compared to 661,000 listeners last quarter and 623,000 last year.
The BBC World Service posted a weekly UK audience of 1.43 million (from 1.51m last quarter and 1.33m last year).
BBC local radio reached 8.57 million listeners per week, from 8.30m last quarter and 8.26m last year.