1Xtra appoints DJ Target and Sarah Beaumont as joint music leads
I’m absolutely delighted to put this team together. Target and Sarah will bring a new energy to 1Xtra at this critical time in its growthChris Price, Head of Music, BBC Radio 1 & 1Xtra
DJ Target, who presents a weeknight new music show (Mon-Thurs, 7pm-9pm) on the station as well as 1Xtra’s Takeover on Saturday night (7pm-9pm, simulcast on BBC Radio 1), will take on an additional part-time role as talent and music lead. He will chair the 1Xtra playlist meeting and lead on live event programming. Target has been hugely instrumental in championing new music for the network.
Sarah Beaumont, who started at 1Xtra in 2008 and joined the Music Team last year as Producer, will step up to lead music programming and editorial, as well as line managing the rest of the team.
As a result of these appointments, Chris Price is announcing further changes within the Radio 1 & 1Xtra Music Team. Jade Style steps up as Producer for 1Xtra, while Mel Lewis becomes Producer for Radio 1.
Chris Price says: “I’m absolutely delighted to put this team together. Target and Sarah will bring a new energy to 1Xtra at this critical time in its growth, and this new approach to music strategy will only help build on 1Xtra’s world-class reputation for bringing the best of black music and culture to young audiences. I’m thrilled also to congratulate Jade and Mel on their well-deserved promotions.”
DJ Target says: “Having been immersed in all of the music we love at 1Xtra on so many levels throughout my career, I couldn't be more excited to be stepping into a new role as music lead, and can't wait to get started with Sarah building on 1Xtra's success and the important role the network plays for the culture.”
Sarah Beaumont says: “I’m honoured to be leading 1Xtra’s music policy alongside DJ Target, a broadcaster and music champion I admire greatly. This is a really exciting time for 1Xtra and I can’t wait to get stuck in to help elevate the station to the next level.”
Since the launch of BBC Radio 1Xtra on 16 August 2002 the station has played a central role in bringing the best in contemporary black and urban music to the mainstream, championing British artists. It has supported the growth of grime, been instrumental in backing the best international urban music and holds a strong emphasis on live music through key annual events such as 1Xtra Live.