BBC iPlayer gets personal on connected TVs after a record-breaking start to 2017
It's great to see such large audiences coming to iPlayer to watch the New Year’s most talked about shows from Sherlock to Apple Tree Yard and Taboo - when they want and where they want. The new features and sign-in will only make that experience more rewarding and enjoyable.Charlotte Moore, Director of Content
Initially available to viewers with YouView devices, but rolling out to other connected TV devices, including set-top boxes, streaming media devices and games consoles, over the coming weeks and months, audiences can start watching the latest drama from Walford on the bus home from work – and pick up the action again from the comfort of their sofa on their TV.
To make it as easy as possible for people to sign-in on connected TVs, the BBC is rolling out ‘Pin and Pair’. To sign-in, all you will need to do is:
- Select the person icon at the top of the screen on BBC iPlayer on your connected TV
- On a separate computer, tablet or smart phone, go to the web address displayed on the TV screen and enter the code on screen
- That’s it. Your device is paired
The new sign-in capability and personalised features follow another record-breaking month for BBC iPlayer, with 304 million requests in January, the highest ever seen by the BBC. January was up eight per cent on December, BBC iPlayer’s previous best ever month, and saw over 50 million requests more than the same month last year.
Drama had a great month in January, with strong returning titles including Sherlock and Silent Witness, and new dramas Taboo and Apple Tree Yard performing very well.
January’s top-performing programmes were:
The above statistics cover performance on BBC iPlayer in January only. Some programmes will have been on BBC iPlayer for a longer period.
Charlotte Moore, Director of Content for the BBC, says: “It's great to see such large audiences coming to iPlayer to watch the New Year’s most talked about shows from Sherlock to Apple Tree Yard and Taboo - when they want and where they want. The new features and sign-in will only make that experience more rewarding and enjoyable.”
Dan Taylor-Watt, Head of BBC iPlayer, says: “Enabling sign-in on connected TVs and the rollout of new personalised features builds on the BBC’s strategy to make BBC iPlayer more personal across screens – letting you discover and enjoy programmes that are more relevant to you on the devices you use, whenever and wherever you use them.”
Further personalisation features including personalised recommendations will be introduced in the near future.