BBC Three's Thirteen is the most requested show on BBC iPlayer in 2016
These are still early days for BBC Three and I'm incredibly proud of what we have achieved in such a short space of time...we're contributing more to iPlayer than before and that's with fewer showsDamian Kavanagh, Controller BBC Three
The five-part contemporary British drama from new writer Marnie Dickens featuring Jodie Comer, Aneurin Barnard, Richard Rankin and Valene Kane features is ahead of England v Wales at Euro 2016 which had 2.8m requests.
To date in 2016, BBC Three has seven of the top 20 most requested programmes of the year including Thirteen, drama Murdered By My Father with 1.8m requests and the first episode of Greg Davies comedy Cuckoo with 1.5m requests. Other shows to pass the 1m request mark include Stacey Dooley's Sex In Strange Places, Life And Death Row, Reggie Yates The Insider and new BBC Three comedy Fleabag starring Phoebe Waller Bridge.
At launch BBC Three made up 4 percent of BBC iPlayer requests but now reaches over 10 percent in some weeks, from fewer programmes, and has seen the number of its shows in BBC iPlayer's monthly performance pack increase 50 percent over the same period in 2015.
The move online also saw BBC Three invest 20 percent of its £30m budget in content that isn't long-form TV including short-form video, written articles, animation and native content for Facebook, Snapchat and Twitter.
Increasing output and engagement on social media is central to BBC Three’s strategy of being platform agnostic, offering bespoke content across different platforms.
Since launch BBC Three has doubled its YouTube subscribers and increased view time threefold. This is due to content like mockumentary #HoodDocumentary starring Kayode Ewumi that is about to pass 1m views and hard hitting documentary Drugs Map of Britain, with both available to third party sites to embed.
Facebook video Things People With Down's Syndrome Are Tired Of Hearing achieved 109,000 likes, 12m views, 195,000 shares and 6.5k comments in under a week and last week BBC Three’s Premier League/Anchorman mash-up had over 290,000 shares and 20m views on Facebook with a further 11'000 shares on @BBCThree’s Twitter account.
BBC Three has also grown its social media subscribers since launch and now has 997k likes on Facebook (E4 768k, BuzzfeedUK 1.3m, ITV2 403k, ViceUK 60k) 721k Twitter followers (E4 117k, Buzzfeed UK 167k, ITV2 781k, Vice UK 378k) and 44k followers on Instagram (E4 5k, BuzzfeedUK 81k, ITV2 0, ViceUK 14k).
BBC Three is also innovating with new forms of content and new platforms that allow a different form of storytelling.
Stacey Dooley used Snapchat to report live from Cologne after the sex attacks there earlier this year and Unsolved used video and editorial across numerous platforms to investigate the real life disappearance of a 16 year-old child 20 years ago.
Damian Kavanagh, Controller BBC Three, says: "These are still early days for BBC Three and I'm incredibly proud of what we have achieved in such a short space of time. I'm delighted young people love our shows like Thirteen, Fleabag, Drugs Map of Britain and Chasing Dad. We're contributing more to iPlayer than before and that's with fewer shows, and when our shows are on BBC One and Two they're attracting more young people than before.
"It's clear young people are finding and sharing the content we are making. Reinventing the BBC’s offer for young people won't happen overnight, it’s a marathon not a sprint, but the early signs are very encouraging."
Notes to Editors
Last week marked six months since BBC Three became the first TV channel in the world to switch online. The move was prompted by a need to make savings and address the rapidly changing way in which young people consume media. Recent reports have shown that linear TV viewing in BBC Three's 16-34 target audience has fallen 27 percent over the last five years, that time spent online has tripled to nine hours a day and over 90 percent of this age group own a smartphone and at least one social media account.
To adapt to these rapidly changing circumstances BBC Three focused its content strategy on original British drama, comedy and documentaries including Life and Death Row, People Just Do Nothing and Fleabag and moved away from US acquisitions including Family Guy and formatted factual shows including Don't Tell The Bride.
BBC Three's long form TV shows are made available on bbc.co.uk/bbcthree and BBC Three on iPlayer before being broadcast on BBC One and BBC Two at a later date.