Radio 3 achieves its highest reach in three years and 6 Music sees another record quarter, new figures reveal
As BBC Radio 3 approaches the 70th anniversary of its predecessor, The Third Programme, the station has reached its highest audience in three years, according to the latest RAJAR figures for Q1 2016.
The unique blend of remarkable music and culture programming is something you’d only find on Radio 3, and I’m delighted that so many listeners are connecting with the station and its output as it approaches its 70th anniversary.
The quarter marks the first full year of Controller Alan Davey in post, and saw BBC Radio 3’s audience reach 2.12 million (from 2.05m last quarter and 2.08m last year). The station’s share was 1.3% (1.2% last quarter and 1.2% last year) and its flagship mid-morning show Essential Classics, which plays definitive recordings of the greatest classical music, had a record reach of 909,000 listeners.
In this quarter, BBC Radio 6 Music also achieved yet another record weekly audience with 2.24 million listeners tuning in, and both BBC Radio 2 and BBC Radio 1Xtra had strong listener figures.
Helen Boaden, Director of BBC Radio, says: “BBC Radio 3 is in rude health, and the station has had a fantastic year under its new controller with landmark seasons and carefully thought through changes to the schedule. The unique blend of remarkable music and culture programming is something you’d only find on Radio 3, and I’m delighted that so many listeners are connecting with the station and its output as it approaches its 70th anniversary.
“It’s also brilliant that BBC Radio 6 Music continues to reach record audiences, quarter after quarter, as audiences are discovering the station’s specialist music and expert DJs, and long may that continue.”
All BBC Radio’s weekly reach over the period (28 December 2015 to 3 April 2016) was 32.01 million (32.13m last quarter and 31.67m last year) and a share of 46.6% (46.1% last quarter and 46.9% last year).
BBC Radio 1 posted a reach of 9.91 million listeners (from 10.33m last quarter and 9.67m last year) – which rises to 10.71m when listeners aged 10 to 14 are included – while the network’s share of listening was 5.6% (from 6.1% last quarter and 6.4% last year). The Radio 1 Breakfast Show With Nick Grimshaw now attracts 5.44 million listeners per week, compared to 5.87m last quarter and 5.5m last year. Including all listeners aged 10+, the show now has a weekly audience of 5.86m.
BBC Radio 2’s weekly audience was 15.51 million (from 15.47m last quarter and 15.01m last year) while the station’s share of listening was 18.6% (17.7% last quarter and 18.1% last year). The Chris Evans Breakfast Show attracted 9.73 million listeners per week, compared to 9.44m last quarter and 9.46m last year.
BBC Radio 4 posted a weekly reach of 10.57 million during the quarter (10.93m last quarter and 10.89m last year) and a share of 12% (12.4% last quarter and 12.8% last year). The Today programme has 6.76 million listeners each week, from 7.03m last quarter and 7.06m last year.
BBC Radio 5 live posted a reach of 5.77 million listeners (5.59m last quarter and 5.76m last year) and a share of 3.9% (3.6% last quarter and 3.7% last year).
Among digital-only stations, BBC Radio 1Xtra had a reach of 1.04 million weekly listeners across the period (from 982k last quarter and 839k last year), BBC Radio 4 Extra attracted 1.85 million listeners per week (from 2.11m last quarter and 2.17m last year), BBC Radio 5 live sports extra posted 1.33 million listeners (from 1.24m last quarter and 1.34m last year).
The Asian Network drew 562,000 listeners, reporting on a six-monthly basis, compared to 563,000 last quarter and 562,000 last year.
The BBC World Service posted a weekly UK audience of 1.47 million (from 1.51m last quarter and 1.35m last year).
BBC Local Radio reached 8.79 million listeners per week, from 8.56m last quarter and 8.82m last year.
BBC Radio – LZ
Radio 1 and 1Xtra – PC
Radio 4 and Radio 4 Extra – ER
BBC Local Radio - TMBBC Radio 5 live & 5 live Sports Extra – DH2
BBC World Service – CM7