BBC Radio 6 Music reaches its fifth consecutive record audience

Another fantastic quarter for BBC Radio 6 Music. I’m delighted that more and more people are discovering the station's irresistible combination of outstanding alternative music and witty presenters, who love what they play and who effortlessly share their musical passions with the audience.Helen Boaden, Director of BBC Radio
Date: 27.10.2016     Last updated: 27.10.2016 at 07.35
BBC Radio 6 Music continues to thrive as the digital-only station breaks its audience record for the fifth time in a row, according to the latest RAJAR figures.

The station drew 2.34 million listeners (from a previous record of 2.27m last quarter and 2.19m last year) in Q3 2016.

The five consecutive record audiences the station has reached are 2.19m (Q3 2015), 2.2m (Q4 2015), 2.24m (Q1 2016), 2.27m (Q2 2016) and now the latest record of 2.34m (Q3 2016).

It was also a strong quarter for BBC Radio 4 and BBC Asian Network, both of which recorded their second highest audience reach following last quarter’s record numbers.

Helen Boaden, Director of BBC Radio, says: “Another fantastic quarter for BBC Radio 6 Music. I’m delighted that more and more people are discovering the station's irresistible combination of outstanding alternative music and witty presenters, who love what they play and who effortlessly share their musical passions with the audience."

“Congratulations too to BBC Radio 4 and BBC Asian Network who have retained many of their new listeners by delivering outstanding content every day.”

BBC Radio’s weekly reach over the period (27th June - 18th September 2016) was 34.82 million (35.07m last quarter and 35.10m last year) and a share of 51.5 percent (52.2 percent last quarter and 53.3 percent last year).

BBC Radio 1 posted a reach of 9.87 million listeners (from 9.46 m last quarter and 10.56m last year) – which rises to 10.9m when listeners aged 10 to 14 are included – while the network’s share of listening was 6 percent (from 5.7 percent last quarter and 6.5 percent last year). The Radio 1 Breakfast Show With Nick Grimshaw now attracts 5.25 million listeners per week, compared to 5.43m last quarter and 5.78m last year. Including all listeners aged 10+, the show now has a weekly audience of 5.74m.

BBC Radio 2’s weekly audience was 15.14 million (from 15.3m last quarter and 15.38m last year) while the station’s share of listening was 16.7 percent (17.2 percent last quarter and 17.6 percent last year). The Chris Evans Breakfast Show attracted 9.06 million listeners per week, compared to 9.47m last quarter and 9.42m last year.

BBC Radio 3’s audience was 1.98 million (from 2.2m last quarter and 2.07m last year) and its share was 1.2 percent (1.2 percent last quarter and 1.2 percent last year).

BBC Radio 4 posted its weekly reach of 11.23 million during the quarter – the station’s second highest audience after a record quarter of 11.51m in Q2 2016 (10.78m last year for Q3) and a share of 11.8 percent (11.9 percent last quarter and 11.7 percent last year). The Today programme has 7.1 million listeners each week, from a record of 7.35m last quarter and 6.76m last year.

BBC Radio 5 live posted a reach of 5.5 million listeners (5.86m last quarter and 5.53m last year) and a share of 3.5 percent (3.9 percent last quarter and 3.4 percent last year).

Amongst digital-only stations, BBC Radio 1Xtra had a reach of 1.03 million weekly listeners across the period (from 1.08m last quarter and 1.04m last year), BBC Radio 4 Extra attracted 2.04 million listeners per week (from 1.95m last quarter and 2.2m last year), BBC Radio 5 live sports extra posted 1.6 million listeners (from 1.31m last quarter and 1.73m last year).

BBC Asian Network achieved 662,000 listeners, compared to a record of 676,000 last quarter and 589,000 last year.

The BBC World Service posted a weekly UK audience of 1.54 million (from 1.45m last quarter and 1.51m last year).

BBC Local radio reached 8.43 million listeners per week, from 8.38m last quarter and 8.73m last year.

LZ