Alice Webb to add Director of BBC North to her remit, and Joe Godwin’s role to be extended to Director of BBC in Midlands

I’m passionate about the BBC’s presence in the North and so proud of what we’ve achieved since 2011. BBC North is a thriving centre and I am determined to champion it inside and outside the BBC.Alice Webb, Director, BBC Children's and BBC North
Date: 26.05.2016     Last updated: 26.05.2016 at 09.24
Alice Webb, the Director of BBC Children’s, is to extend her role to become the Director of BBC North. Alice will take on the extra responsibilities in addition to her existing role with BBC Children’s.

Her new remit will see Alice champion the BBC in the North, oversee the BBC’s corporate activities and drive local partnerships across the region.

Alice Webb

Alice is perfectly placed to build on what has been achieved since the BBC’s base in MediaCityUK in Salford opened in 2011.

Alice orchestrated the move to MediaCityUK, overseeing the successful relocation of major BBC departments including Sport, Children’s and 5 live. The move to the state-of-the-art Salford site was the biggest move out of London in the BBC’s history.

Alice was integral to the success of the project, which has helped change perceptions of the BBC across the North and led to the development of MediaCityUK as an internationally important media hub.

BBC North is now the BBC's second biggest creative hub, the biggest news centre outside London, home to five of the BBC's flagship digital products and base to some of the biggest BBC brands. Around 35,000 hours of output a year across TV, Radio and the Red Button are now made in the North, with 3,000 BBC staff based in Salford.

Alice says: “I’m passionate about the BBC’s presence in the North and so proud of what we’ve achieved since 2011. BBC North is a thriving centre and I am determined to champion it inside and outside the BBC.

“So much progress has been made in the five years since the move to Salford. Now the site is established, my focus will be firmly on building further relationships in the North and making sure our reach extends right across the region.

“At BBC Children’s, we’ve got an excellent track record of working with northern partners such as the Northern Ballet based in Yorkshire. We’ve also made the North East a centre of production activity, having filmed major programmes in and around Newcastle, like The Dumping Ground and Wolfblood.

“It’s that kind of work I hope to champion and encourage. I can’t wait to get started.”

Alice will report into Helen Boaden, the Director of BBC Radio and BBC England. Helen says: “I can’t imagine anyone better than Alice to take on this role. She will bring energy and a real commitment to the region.

“Alice played such an important role in the move to MediaCityUK, and more recently has led BBC Children’s from strength to strength. She is someone who knows how to get results and is already an established figure in the North.” 

Joe Godwin

It was also announced today that Joe Godwin's role will be extended to become Director of the BBC in the Midlands.

This growth in role will see his remit extending beyond Birmingham to the wider West Midlands and the East Midlands, building and extending on the successful partnership work that he has undertaken in Birmingham since becoming Director in 2014.

Joe will also continue in his role as Director of the BBC Academy, the UK media sector's biggest skills trainer – which he has led through its move to Birmingham in 2015, establishing the city site as a centre of excellence for training, skills and talent for the BBC and the wider industry.

The BBC Academy will join the BBC's HR division, which is led by Valerie Hughes-D’Aeth.

Under Joe's leadership, the BBC's presence in the city has increased with the arrival of over 300 jobs to the Mailbox site and the recent announcement that over half of BBC Three will move to the city in 2018.

Joe, as leader of the Academy, will report to Valerie Hughes-D’Aeth, Director of HR, and in his role as leading Birmingham, he will report in to Helen Boaden, Director of BBC Radio & BBC England.

Joe says: ‘‘Since moving back to the Midlands to steer the ship at BBC Birmingham, we have made great progress in creating a sustainable and vibrant BBC in the region. I’m from here and I’m passionate about the Midlands and the role that the BBC has to play here, so I look forward to extending this work and forging partnerships right across the region which will benefit our audiences.’’

Helen says: "Joe has done a brilliant job leading the team in Birmingham, and it feels like a really exciting time for the BBC in the city– a busy base and lots to look forward to. So it now makes perfect sense to broaden his responsibility to the rest of the Midlands. I know that he will do a great job increasing the BBC’s visibility right across the region." 

Valerie says: “Joe is an outstanding creative leader with a talented team who are running the BBC’s world-class Academy in Birmingham, training the organisation and the industry to produce the future talent and stars of broadcasting. I’m really excited to be working more closely with Joe and the team." 

These changes will take place with immediate effect.