BBC iPlayer Performance Pack - May 2015
Date: 25.06.2015 Last updated: 24.06.2015 at 10.01
There were 276 million requests to BBC iPlayer in May. This was an increase of 2 per cent month on month, and bucked the trend we typically see in iPlayer at this time of year, where spring and summer brings a month-on-month slow down in requests.
- TV requests were up 10 per cent year on year to 222 million, with an additional 20m requests compared to May 2014
- Radio requests are still affected by changes made to radio streaming services (more details are on slide 4)
- Peter Kay’s Car Share continued to perform very well in May, with the first four episodes appearing in the top five titles. New documentary Shark also proved popular this month along with coverage of The Election 2015
- Other popular TV content included The C Word, The Eurovision Song Contest and the first episodes of new drama series The Game and Jonathan Strange & Mr Norrell
- Test Match Special coverage of the England v New Zealand match was the most requested radio programme this month. The News Quiz also continued to prove popular in May, as well as the final episode of Fearne Cotton on Radio 1, and coverage of the General Election was also in the top 20 list
Consistent with previous months:
- The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
- BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in the daytime than traditional radio listening, which peaks at breakfast-time.
Notes to Editors
The BBC iPlayer Performance Pack for May 2015 is available to download here.