BBC iPlayer Performance Pack - March 2015

Date: 24.04.2015     Last updated: 13.05.2015 at 17.26
Category: BBC iPlayer
There were 278m requests to BBC iPlayer in March, with a daily average of 9m requests. (Note: measurement issues in March meant we were unable to capture a large volume of TV requests, and radio requests have changed as a result of updates to radio streaming services.  More details are on slide 4.)
  • Weekly requests peaked in the first week of the month, driven by Top Gear and The Voice battle round episode
  • Top Gear performed well, with the top two episodes delivering over 3.6 million requests in total. The remake of the BBC drama Poldark was on our screens in March, and the first episode earned 1.2m requests
  • Comic Relief 2015 took place in March, with over 1m requests for the second episode of the Comic Relief Bake Off. The Little Britain sketch where Lou (David Walliams) met Stephen Hawking also earned 500k requests as a standalone clip in BBC iPlayer
  • The News Quiz continued to prove popular in March, followed closely by Zane Lowe’s Radio 1 show, with listeners tuning in online for Zane’s final show

Consistent with previous months:

  • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)
  • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

The full iPlayer Performance pack for March can be downloaded here.

MA