Alice Webb named as Director, BBC Children’s

I’m thrilled to be heading up such an amazing team, and playing my part in engaging our young, diverse audiences right across the country. This is my dream job and I can't wait to get started.Alice Webb, Director, BBC Children’s
Date: 06.01.2015     Last updated: 07.01.2015 at 11.27
Category: CBBC; CBeebies; BBC North
Alice Webb, currently Chief Operating Officer BBC England - and the woman behind the BBC’s biggest move outside London to its state-of-the-art Salford base - is the new Director, BBC Children's.

Taking up her new role at the end of February, Alice will be responsible for the UK's two most popular networks for our youngest audiences, CBeebies and CBBC, reporting to Peter Salmon, Director BBC England.

Peter Salmon says: “Alice is a rising industry star who has helped make the BBC and MediaCityUK the fastest growing digital hub in Europe and she brings the same energy, focus and conviction to one of the most crucial jobs in the sector. Having worked alongside Alice, first building BBC North and then helping the likes of BBC Children's thrive here, I have no doubt she will lead their talented and passionate teams brilliantly through the huge audience and technology challenges ahead.”

Alice Webb says: “BBC Children’s makes the best content for children in the world, and it's a real privilege to be asked to lead such an important part of the BBC, particularly in these fast moving, digital times. I’m thrilled to be heading up such an amazing team, and playing my part in engaging our young, diverse audiences right across the country. This is my dream job and I can't wait to get started.”

The BBC is the leading public service broadcaster for children in the world and is also the biggest investor in British-made content. Among its top shows are the BAFTA-winning Katie Morag; The Dumping Ground; Justin's House; Wolfblood; Blue Peter; Newsround; Mr Bloom's Nursery; The Furchester Hotel; and Horrible Histories. Based in Salford since 2011, BBC Children's commissions programmes from independent producers and in-house departments. There is also a strong Children's base at BBC Scotland in Glasgow.

Alice joined the BBC a decade ago from PA Consulting Group where she worked with organisations including Orange, The Cabinet Office, Reuters and Deutsche Bank. In her first BBC role with Vision Productions (in-house television producers making everything from Strictly Come Dancing to EastEnders), Alice played a central role in reshaping how the world's biggest programme-making operation went about its business.

She moved to the North West in 2011 to become Chief Operating Officer, BBC North, orchestrating the successful move of key BBC departments including Sport, BBC Children's, 5 live and BBC Learning, before taking on a wider remit across England in May 2014. Recently, Alice has led a comprehensive review of BBC training which will see the BBC Academy move to a new base in Birmingham later this year; she also oversees the BBC's end-to-end production capability; and she devised a digital season in Salford for more than 1,000 staff which is now being rolled out across the corporation.

Alice succeeds Joe Godwin who is the new Director of the BBC Academy and BBC Birmingham.

Notes to Editors

The post of Chief Operating Officer, BBC England, will be advertised shortly.

Kay Benbow, Controller of CBeebies, is Acting Director of BBC Children's until Alice takes up her new role.

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