BBC and BAFTA announce debut of first-ever on-screen ‘green certificate’, albert+
We’re delighted to have worked with Kudos to make drama From There To Here and on our own BBC Bristol production Springwatch - the first productions to show their albert+ badge on screen. We encourage the industry to get on board to make albert+ the expected standard for all productions.Danny Cohen, Director, BBC Television
Danny Cohen, BBC Director of Television, calls on industry to make albert+ the “expected standard for all productions” as BBC’s Springwatch and Kudos-produced drama From There To Here become the first to carry the on-screen certification
The BBC and the British Academy of Film and Television Arts (BAFTA) have announced that, for the first time on British television, audiences will be able see which TV programmes meet higher environmental standards by the introduction of a special ‘albert+’ certification badge on the credits.
The debut of the on-screen sustainability albert+ badge on two programmes over the next week marks the first step as the BBC and BAFTA lead the industry to a greener, low-carbon future.
The albert+ badge will appear on the credits of From There To Here, a Kudos drama production for BBC One starring Philip Glenister (Life On Mars, Mad Dogs) tomorrow, Thursday 22 May, at 9pm, and Springwatch, with Chris Packham, Michaela Strachan and Martin Hughes-Games on BBC Two, on Monday 26 Mayat 8pm.
Programmes that achieve albert+ are those where senior staff take a strong lead on sustainability, sharing goals with cast and crew, measuring their carbon footprint and - crucially - adopting sufficient low-carbon production techniques to address the overall environmental impact of the programme.
On From There To Here, sustainability achievements included:
- 73 per cent of the crew local to the production base in Manchester
- props and costumes sourced from local charities and returned after filming
- 80 per cent drop in paper use, cut achieved by introducing an opt-in policy for call-sheets/schedules/scripts
- travel emissions cut by sharing vehicles, and while in London using 100 per cent low-emission taxis, using local crew, local suppliers, and an online system to share rushes and edits to reduce the need to courier DVDs
- 95 per cent of skip waste recycled, and eliminating non-biodegradable disposables such as catering supplies and water bottles
On Springwatch, plans are set to include:
- new technology such as waste vegetable oil and solar powered generators to power the facilities base on location at RSPB Minsmere, to achieve carbon-neutral emissions instead of using a diesel generator
- clean technology fuel cells to power remote camera and camera hubs
- suppliers including location caterers to adopt sustainable catering measures, utilising the lowest-emission hire cars available
- recycling on-set and in the production office with all disposables reusable or biodegradable
The albert+ assessment criteria was devised at the BBC and has been previously awarded to three other BBC productions: Children’s dramas All At Sea and The 4 O’Clock Club, plus wildlife programme Autumnwatch. It has been adapted for industry use by the BAFTA Albert consortium, a group with broad industry representation and expertise spanning media production and sustainable business.
Danny Cohen, Director of BBC Television, comments: “The BBC is proud to be an industry pioneer in tackling an issue our audiences care about. We’re delighted to have worked with Kudos to make drama From There To Here and on our own BBC Bristol production Springwatch - the first productions to show their albert+ badge on screen. We encourage the industry to get on board to make albert+ the expected standard for all productions.”
Kevin Price, BAFTA COO, says: “A large piece of the industry’s sustainability puzzle is our unique ability to communicate effectively with audiences – I am delighted the consortium has taken the first step along this path.”
Alison Barnett, Head of Production at Kudos, says: "Kudos are very proud to be the first independent Production Company to achieve the albert+ certification, and to display the stamp on the end card is a signal of our commitment to sustainable production both now, and in the future."
Notes to Editors
More info on the albert+ assessment process is available here.
Programme information on From There To Here is available here.
Programme information on Springwatch is available here.
BBC Press Office
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