BBC iPlayer app hits 20 million downloads

Twenty million downloads of the BBC iPlayer mobile app marks a golden age of public service television and cements iPlayer's role as BBC Television's fifth channel, enabling audiences to fit their enjoyment of the full range of BBC programmes around their busy lives."Victoria Jaye, Head of TV Content, BBC iPlayer
Date: 24.10.2013     Last updated: 18.03.2014 at 18.04
The BBC today announced its popular iPlayer app for iOS and Android mobile devices has been downloaded over 20 million times in total, as mobile and tablet TV viewing overtakes TV viewing on PC.

Christmas Day 2011 and 2012 marked the top days for app downloads, with 229,200 and 385,600 downloads respectively, when many smartphones and tablets were unwrapped and switched on for the first time.

BBC iPlayer has seen TV viewing on mobiles and tablets rocket over the past three years, as viewers increasingly take iPlayer on the go with them on their mobiles or catch their favourite TV on their tablets wherever they are. In September 2013, a record 70 million TV requests came from mobiles and tablets, compared to just 5 million in September 2010. And TV requests from mobile devices now make up 41 per cent of all iPlayer requests, compared with just 6 per cent three years ago.

Over the past two years, the BBC has seen some interesting trends emerge around iPlayer viewing. BBC iPlayer viewing peaks slightly later than broadcast TV – with audiences flocking to iPlayer at 10pm, as many viewers switch to tablets to catch their favourite show in bed. And mobile viewing is popular again first thing in the morning, as viewers switch on their mobiles to make their daily commute more entertaining. BBC iPlayer viewing also increases at the weekend, boosted by increased daytime viewing as well as audiences not wanting to miss those popular Saturday night favourites.

Last month, TV viewing on handheld devices continued to grow, with 70 million requests to stream or download programmes on mobiles and tablets. BBC Three comedies dominated the top programmes viewed on mobile devices – with Bad Education and Some Girls making up six of the top 10 programmes. Other popular programmes included The Great British Bake Off, EastEnders and Waterloo Road.

Downloading BBC TV shows has grown in popularity following the launch of ‘mobile downloads’ in September 2012. Since then, Top Gear has topped the list for the most popular downloaded individual episode, with 92,000 downloads for episode one, series 20. Ten other episodes of Top Gear made the top 20 downloaded programmes, along with dramas such as Luther, Ripper Street and Doctor Who, and comedies such as Miranda and Bad Education. And EastEnders was the most downloaded series overall, with 1.9 million downloads to date, as viewers caught up with the drama in Albert Square on their handheld devices.

BBC iPlayer mobile timeline:

Christmas Day 2007 - BBC iPlayer launches
February 2011 - BBC iPlayer mobile app launches on iOS and Android
September 2012 - BBC iPlayer mobile downloads launches
March 2013 - BBC iPlayer requests on tablets overtake requests on mobiles
October 2013 - BBC iPlayer app reaches 20 million downloads

Dan Taylor, Head of BBC iPlayer for BBC Future Media says: “With over 20 million downloads of the app and record-breaking BBC iPlayer requests on handheld devices, we are thrilled that viewers are increasingly taking their favourite BBC shows with them to watch whenever and wherever they are. And with tablets the top of many people’s Christmas list for 2013, we expect this to continue to grow even further.”

Victoria Jaye, Head of TV Content for BBC iPlayer, says: "Twenty million downloads of the BBC iPlayer mobile app marks a golden age of public service television and cements iPlayer's role as BBC Television's fifth channel, enabling audiences to fit their enjoyment of the full range of BBC programmes around their busy lives."

Notes to Editors

The most downloaded BBC TV programmes ever on mobile and tablets were:

 

Programme Title

Episode Title

Downloads

1

Top Gear Series 20

Episode 1

              92,000

2

Top Gear Series 19

Africa Special: Part 1

              79,400

3

Luther Series 3

Episode 1

              78,100

4

Top Gear Series 19

Episode 1

              77,700

5

Top Gear Series 20

Episode 2

              74,900

6

Top Gear Series 20

Episode 3

              72,900

7

Top Gear Series 19

Episode 2

              72,800

8

Top Gear Series 19

Africa Special: Part 2

              70,200

9

Ripper Street

I Need Light

              66,300

10

Miranda Series 3

It Was Panning

              65,400

11

Top Gear Series 20

Episode 5

              63,300

12

Doctor Who Series 7

Asylum of the Daleks

              61,000

13

Luther Series 3

Episode 2

              58,800

14

Bad Education Series 2

Swimming Gala

              58,600

15

Doctor Who Series 7 Part 2

The Bells of Saint John

              57,800

16

The Great British Bake Off Series 4

Cake

              57,400

17

Mrs Brown's Boys Series 3

Mammy's Spell

              57,200

18

Top Gear Series 19

Episode 4

              55,600

19

Top Gear Series 20

Episode 4

              55,200

20

Top Gear Series 19

Episode 3

              54,800

The most popular days for downloading the BBC iPlayer app ever were:

 

Mobile downloads

25-Dec-12

385,600

25-Dec-11

229,200

26-Dec-12

203,300

13-Dec-11

140,700

26-Dec-11

136,000

27-Dec-12

130,000

27-Dec-11

100,200

28-Dec-12

92,600

14-Dec-11

92,300

12-Dec-11

85,200

IW