RAJAR Q3: BBC digital networks continue to thrive - Radio 4 Extra, 6 Music and Asian Network all post record figures

I’m thrilled that, despite there being so much competition for people’s time and attention, three of our digital stations have hit record highs.”Tim Davie, Director, BBC Audio & Music
Date: 25.10.2012     Last updated: 18.03.2014 at 17.57
Category: Radio; Corporate
Latest RAJAR figures show that three of the BBC’s digital stations have posted record figures.
  • Record audiences for three digital networks
  • Impressive listening figures for Olympics across 5 Live, Olympics Extra and 5 Live Sports Extra
  • Record share for Today on Radio 4 

Radio 4 Extra now has 1.7 million listeners per week, up from 1.53 last year and 1.64 last quarter. Its share remains stable on the quarter and year at 0.9 per cent.

BBC 6 Music reaches 1.62 million listeners, up from 1.23 million last year and 1.38 last quarter. Share is 1.3 per cent, up from 0.9 per cent last year and 1.1 per cent last quarter.

In its 10th year, BBC Asian Network reaches a record 584,000 people each week, up from 507,000 last year and 547,000 last quarter. Share is 0.4 per cent from 0.3 per cent last year and last quarter.

In addition, 5 live’s bespoke Olympics station 5 live Olympics Extra had 1.9 million listeners across the Olympics period.*

Tim Davie, Director, BBC Audio & Music, said: “It’s encouraging to see that the radio industry as a whole is in good health and impressive that it has held up over the Olympic summer. I’m thrilled that, despite there being so much competition for people’s time and attention, three of our digital stations have hit record highs.”

Radio 1 attracted 11.2 million listeners aged 15+ during the period (compared to 11.85m last year and 11.27m last quarter) and including all listeners aged 10+, this figure rises to 12.21 million (compared to 12.75m last year and 12.25m last quarter). Its share is 8.2 per cent, from 9.1 per cent last year and 8.3 per cent last quarter. The Chris Moyles Show had 6.73 million listeners every week – from 6.93m last quarter and 7.16m last year. Including 10+ listeners, this total increases to 7.33m.

Radio 1 Xtra has 1.11 million listeners, up on the year from 904k and broadly in line with last quarter (1.14 million). Share is 0.4 per cent from last year’s 0.5 per cent and last quarter’s 0.6 per cent.

Radio 2 remains by far the biggest station with 13.9 million listeners – its second highest reach over a summer period after last year’s 14.3m. Last quarter was 14.46m and its share is 15.6 per cent compared to 15.9 per cent last year and 16.1 per cent last quarter. The Chris Evans Breakfast Show attracts 8.55 million listeners every week, from 8.86m last year and 8.95m last quarter.

Radio 3 has a weekly audience of 2.15 million listeners – compared to 2.04m last quarter and 2.05m last year. The network’s share is 1.3 per cent, up from 1.1 per cent last quarter and 1.1 per cent last year.

Radio 4 has had another very strong quarter and recorded its second ever highest reach at 10.85 million listeners, up from 10.56 million last year and 10.52 million last quarter. Its share is 12.5 per cent up from 12 per cent last year and 12.1 per cent last quarter. Radio 4’s Today programme achieved a record share of 17.5 per cent with a reach of 6.94 million.

BBC Radio 5 live posted a combined reach with sister station 5 live Sports Extra of 6.32 million listeners, from 6.36m last quarter and 6.43m last year. Share for Radio 5 live (including Sports Extra) is 4.8 per cent (4.9 per cent last quarter and 4.6 per cent last year).

Over the main two week period of the Olympics, (July 30-August 12) Radio 5 live plus its bespoke Olympics-only digital station 5 live Olympics Extra and Radio 5 live Sports Extra posted a combined reach of 7.77m with a 6.5 per cent share of listening.*

During the full Games period (July 25-August 12) Radio 5 live Olympics Extra alone posted a total reach of 1.9 million, with a weekly reach of 1.34 million over the course of July 30 – August 12.*

BBC Local / Regional radio reached 8.96 million listeners per week – the same as last quarter - and slightly down on last year’s figure of 9.5. Share remains solid at 8.1 per cent (8.1 per cent last quarter, 8.3 per cent last year).

BBC World Service posted a UK reach of 1.39 million – the same as last quarter and down from last year’s 1.5 million. Share is up to 0.7 per cent from last quarter’s 0.6 per cent. Last year was 0.8 per cent.

*Special on-survey analysis for the BBC of 5 live Olympics Extra. Source: RAJAR/Ipsos MORI/RSMB. All numbers estimated from an extract of the RAJAR Q3 2012 Survey.

Station

Q3 11

Q2 12

Q3 12

All BBC Network Radio

31723

31454

31590

BBC Radio 1

11850

11271

11198

BBC Radio 2

14309

14457

13903

BBC Radio 3

2052

2038

2150

BBC Radio 4

10555

10521

10845

BBC Radio 4 Extra

1526

1636

1694

BBC Radio 5 live (inc Sports Extra)

6431

6362

6324

BBC 6 Music

1229

1379

1620

1Xtra from the BBC

904

1137

1114

BBC Asian Network UK

507

547

584

BBC World Service

1501

1391

1387

BBC Local/Regional

9499

8962

8958

NB All figures are weekly reach in ‘000s

For Further Information:

Radio 1 and 1Xtra – RB

Radio 2, 6 Music and Asian Network – AC2

Radio 3 – AH

Radio 4 and Radio 4 Extra – SD

Radio 5 live, 5 live sports extra and Olympics Extra – AB