Youku and BBC Studios deepen partnership for British drama
The content produced and distributed by BBC Studios has always been the unrivalled representative of British creativity. We are delighted to introduce these distinctive series to the Chinese market through our ongoing collaboration. Xie Ying, Youku TV Series Center GM
The deal includes Good Omens, Sanditon, the latest series of Doctor Who and Luther series 1-3. Additionally, Youku will be the only Chinese video platform to air the relaunched catalogue of the Doctor Who series from 2005. The deal also features the HD version of classic comedies Yes Minister and Yes, Prime Minister which will make their premier in China.
Youku is a key part of Alibaba Group's flagship digital media and entertainment business, operating across all three major terminals - PC, TV and mobile in China. BBC Studios has partnered with Youku for over a decade, supplying drama shows, children’s shows, documentaries and content across other genres. It has the largest library of British drama in mainland China, providing users with over 350 hours of BBC Studios’ most-acclaimed drama series, such as Inside No.9, The Durrells and the remake of the masterpiece Les Misérables among others.
"The content produced and distributed by BBC Studios has always been the unrivalled representative of British creativity. We are delighted to introduce these distinctive series to the Chinese market through our ongoing collaboration. Our ambition is to be the number one platform for British drama, and we are committed to delivering the freshest content to Chinese users," said Xie Ying, Youku TV Series Center GM.
The dramas in this new deal are expected to launch on YouKu from February 2020. The award-winning dark comic tale, Inside No.9, season 5, is already available exclusively in mainland China on Youku.
Phil Hardman, SVP Commercial Operations and Strategy, Asia at BBC Studios, said: "It is great to see our relationship with Youku going from strength to strength with this agreement to show more quality British contemporary and classic drama in China. We look forward to contributing to the prosperity of China’s developing television industry through collaboration with local players, while also helping them to explore overseas markets and to tell Chinese stories around the world."
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About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. It has offices in 22 markets globally, including 7 production bases in the UK and production bases and partnerships in a further 9 countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world. BBC Studios has revenue of over £1bn and will return part to funding program production. In Greater China, BBC Studios operate business mainly in content sales, format sales, licencing and brand services.
Youku is a leading multi-screen online video sharing and streaming platform in China and forms a key part of Alibaba Group's digital media and entertainment business, under its “Double H” (Health and Happiness) strategy. Youku covers PC, TV and mobile devices with its wide-ranging content contains copyrighted content, co-produced content, in-house productions, user-generated content (UGC), professionally-generated content (PGC), live webcast, and Virtual Reality (VR). Youku’s businesses include subscription services, games, smart hardware and artists brokering, connecting content creation, marketing & promotion, merchandising and fans economy to form a complete value chain of media and entertainment.
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