BBC Studios renews deal with Hey Duggee toy partner Golden Bear

We are delighted to continue our long-standing relationship with Golden Bear. Golden Bear continue to deliver newness and innovation into the Hey Duggee range, creating products that inspire and excite little learners, and perform well at retailJulie Kekwick, Senior Licensing Manager, BBC Studios
Date: 04.10.2018     Last updated: 17.10.2018 at 09.55
Category: BBC Studios
BBC Studios are delighted to announce they have renewed their deal with Hey Duggee toy partner Golden Bear, taking the partnership to 2020.

Golden Bear recently refreshed its ever-popular Woof Woof Duggee Soft Toy for AW18; each of Duggee’s badges play different music from the CBeebies show when pressed and Duggee’s famous woofs can be heard when his head is pressed. Further new additions to their range available for AW18 include Duggee and The Squirrels Figurine Pack and the Talking Squirrels plush toy range, which features Betty, Tag, Norrie, Roly, Happy and Duggee. Each of these colourful talking soft toys say their signature phrases with a gentle squeeze.

Christine Nicholls – Vice Chairman and Director of Product Development at Golden Bear said: “Hey Duggee brings smiles, laughter and hugs into a pre-schooler’s day like no other TV show can, so it’s fantastic to be able to continue to bring such a fun and inclusive brand to life off-screen. The demand for our Hey Duggee toys has been unprecedented since the start of the year and especially since the World Cup when the Duggee Kick Kick song became the unofficial anthem of the tournament.  Next year looks even brighter for Duggee as we have some exciting new developments coming through for AW19.”

Julie Kekwick, Senior Licensing Manager, BBC Studios said: “We are delighted to continue our long-standing relationship with Golden Bear. Golden Bear continue to deliver newness and innovation into the Hey Duggee range, creating products that inspire and excite little learners, and perform well at retail. “

In addition to Golden Bear’s offering, Hey Duggee has an impressive licensing portfolio in the UK. Licensees for the brand include: Aykroyd and TDP for nightwear, underwear and swimwear; Blues Clothing for daywear; VMC for hats, gloves and scarves and dress-up items; Trade Mark Collections for backpacks; Roy Lowe & Sons for socks; William Lamb for footwear, including slippers and wellington boots; Danilo for greetings cards and gifts; DNC create lunchware and dineware; Penguin for publishing and Immediate Media for magazines. Hey Duggee Apps, made in partnership with Scary Beasties, continue to go from strength to strength too with global download figures topping 2.5 million, and further apps due to launch this autumn.

Abroad, Hey Duggee has an impressive global footprint in over 150 territories. Among its recent successes are China, where video views on streaming platforms Tencent, iQiyi, and Youku have surpassed 2 billion. In the US, Nick Junior have acquired S2 following the successful launch of S1. Elsewhere, Hey Duggee features in the Top 5 most watched programmes on France 5 and ABC Kids in Australia, and in Italy is available to view on Cartoonito, DeAg Jr and SVOD platforms. 

The global success of the series has led to further licensing partnerships that involve Golden Bear. In Australia, Jasnor are the distributor for Golden Bear’s plush toy range. In Italy, Chicco is licensing partner Hey Duggee and sells Golden Bear’s plush toy range in its 150 stores nationwide.

A break-out hit on CBeebies in the UK, Hey Duggee Series 3 is currently in production and is expected to air on CBeebies by early 2019. This year, Hey Duggee also is very proud to partner with Children in Need to front their early years’ campaign. Over 30,000 nurseries will be fundraising using Hey Duggee themed packs, where little ones can be Squirrels for the day and fundraise to earn their ‘Pudsey Badges’.


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About BBC Studios:

BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.


About Golden Bear:

For more than 35 years, Golden Bear Products has earned the reputation of producing high-quality, safe and reliable children's toys that delight parents as well as excite and inspire children. Specialising in plush, plastic and own-brand development, Golden Bear has grown significantly since 1979 and continues to grow year-on-year through innovation, proactivity and responsiveness in today's ever-changing market. The company is a UK Top 3 Manufacturer of Plush as well as the No.2 Manufacturer in Licensed Plush (NPD, Full Year Dec 2016). A top toy manufacturer in the licensed toy market (NPD, Full Year Dec 2016); Golden Bear’s portfolio includes many popular children’s and pre-school brands, such as Mr Tumble Something Special, Hey Duggee, In the Night Garden, Twirlywoos, Waffle the Wonder Dog,

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