Inspiring young people through drama and discussion in India

AdhaFULL (Half Full) is a national 78-episode ‘whodunit’ television drama, revolving around three young people, Kitty, Tara and Adrak.

The gang works together to set things right in their small town, solving a new case each week. Each episode sees them encounter issues including underage marriage, sex-selective abortion, stereotyping of women and girls, sexual health, financial dependence, higher education for girls, hygiene and sanitation, drug and alcohol abuse, mental health, and gender-based violence. A radio discussion show ‘Full-on-Nikki’ runs alongside the television show and covers the same topics.

Using drama and discussion, the project aims to break the silence surrounding sensitive issues affecting young people, challenge traditions that perpetuate gender stereotypes and boost the ability of teenagers to take action to improve their lives.

Mobile game ‘Nugget’ tackles gender stereotypes

A smartphone game called ‘Nugget’ has been developed to tie in with the AdhaFull TV and radio shows. The game aims to help Indian adolescents recognise and tackle gender stereotyping and cope with pressure – both personal and social. In the week it launched ‘Nugget’ was downloaded more than 1,000 times from Google Play.

Project information
Project name AdhaFULL
Funder

UNICEF

Dates 2015-2018
Theme Health
Outputs TV, radio and mobile games and audio content.
Partners

UNICEF