BBC Media Action's work in Ethiopia spans health, unsafe and illegal migration, and media development - supporting the country's efforts to achieve the UN Sustainable Development Goals.
- Our office: Addis Ababa
- Our areas of focus: unsafe and illegal migration, health, media development
- Our partners: Danish Refugee Council, UK Foreign, Commonwealth and Development Office, Global Affairs Canada, Unicef, Article 19, Media Development Investment Fund (MDIF), International Media Support (IMS)
- On social media: BBC Media Action Ethiopia is on Facebook and on Twitter
About our work
BBC Media Action has been working in Ethiopia since 2001 to provide people with reliable, trusted information to help keep themselves and their families healthy, as well as building the capacity of local public-interest media and journalists.
For instance, our BabyWASH project has encouraged better hygiene practices by mothers and fathers of children under three to help reduce incidences of often-deadly childhood diarrhoea. And two popular radio shows - Jember and Biiftuu Jireenya – addressed better reproductive, maternal, neonatal and child health, together reaching 21 million people over three years.
Our project focused on unsafe and illegal migration is helping people to understand the risks and their rights, so that they can make more informed choices. And Ethiopia is one of three countries in our new Protecting Independent Media for Effective Development (PRIMED) project, in which BBC Media Action is leading a consortium of expert media for development organisations.
Finally, Ethiopia is part of our multi-country response on the COVID-19 pandemic funded by Global Affairs Canada, reaching audiences with trusted and timely media content about how to protect themselves, when and how to seek treatment and to dispel myths and rumours, while supporting local media in their reporting on the crisis and working with the wider humanitarian and government sectors.
Latest newsRead more blogs from Africa
- Continuing the fight against COVID-19 in EthiopiaAmid unrest and pandemic fatigue, our Ethiopia team is working to deliver trusted information about COVID-19. Our social media producer Annis Tefferi shares a behind-the-scenes view.
- Addressing indoor pollution in EthiopiaHow our radio drama is helping improve people’s health in Ethiopia by drawing attention to the harmful effects of traditional ways of cooking, heating and lighting homes.
- Crowd-pleasing radioJember (which means ‘Dawn’), is BBC Media Action’s weekly radio programme in Amharic which aimed to improve maternal and child health. Learn how the project heightened awareness about family planning, how important it is to visit a health centre during pregnancy or when to vaccinate your baby.
Our projects in Ethiopia
- How communication can address unsafe migration through and from EthiopiaThis new programme will focus on providing information and forums for discussion so that people can make informed decisions about what lies ahead of them.
- BabyWASH: Reducing childhood diarrhoea through radioWe encouraged healthier hygiene practices by mothers and fathers in Ethiopia to help protect children from often-deadly conditions such as diarrhoea through radio, community discussion and training with health workers.
- Using radio to address indoor air pollution in EthiopiaAir We Breathe is a health-focused project in the Oromia region of Ethiopia addressing indoor air pollution through radio and public service announcements.
- Building resilience to extreme weather through radioRadio programmes and mobile phone services are improving farmers’ access to accurate weather information in Ethiopia.
- Improving maternal and neonatal health in rural EthiopiaRadio programmes Biiftuu Jireenyaa and Jember deliver life-saving information to women and their families.
- Breaking the silence around sexual health in EthiopiaFrom 2006 to 2010, a pioneering radio programme for young people helped to encourage discussion about sexual health issues in Ethiopia by bringing taboo subjects to the fore.
Our insight and impactUse our research library
- How is a radio drama helping to improve water, sanitation and hygiene (WASH) among young children and their caregivers in Ethiopia?Diarrhoea poses a great risk to young children in Ethiopia, and high rates of communicable disease - including diarrhoea - are linked to dirty water and poor sanitation and hygiene practices, our 'BabyWASH' project aimed to change that.
- Improving reproductive, maternal and newborn health using health communication in EthiopiaBBC Media Action (funded by a Global Grant from the UK's Department for International Development) embarked on a project that aimed to improve reproductive, maternal and child health in Ethiopia. This report evaluates the impact of the project over five years.
- How listening groups are adding value to the Ethiopian Health Development Army and impacting the wider communityThis summary describes how volunteers gain new, valuable knowledge about maternal and child health.
- Story of change: Dugo Boru and Aye Bejiga, EthiopiaDugo Boru wouldn't allow his pregnant wife Aye Bejiga to visit a health centre. But the radio programme Biiftuu Jireenyaa helped him change his mind.
- Story from our work: Hilina Assefa, EthiopiaWatch how our radio programmes in Ethiopia give pregnant women and their families valuable health information. Hilina Assefa describes why the programmes are underpinned by rigorous health research.