Ethiopia

BBC Media Action's work in Ethiopia spans health, unsafe and illegal migration, and media development - supporting the country's efforts to achieve the UN Sustainable Development Goals.

About our work

BBC Media Action has been working in Ethiopia since 2001 to provide people with reliable, trusted information to help keep themselves and their families healthy, as well as building the capacity of local public-interest media and journalists. 

For instance, our BabyWASH project has encouraged better hygiene practices by mothers and fathers of children under three to help reduce incidences of often-deadly childhood diarrhoea. And two popular radio shows - Jember and Biiftuu Jireenya – addressed better reproductive, maternal, neonatal and child health, together reaching 21 million people over three years.

Our project focused on unsafe and illegal migration is helping people to understand the risks and their rights, so that they can make more informed choices. And Ethiopia is one of three countries in our new Protecting Independent Media for Effective Development (PRIMED) project, in which BBC Media Action is leading a consortium of expert media for development organisations. 

Finally, Ethiopia is part of our multi-country response on the COVID-19 pandemic funded by Global Affairs Canada, reaching audiences with trusted and timely media content about how to protect themselves, when and how to seek treatment and to dispel myths and rumours, while supporting local media in their reporting on the crisis and working with the wider humanitarian and government sectors. 

  • Continuing the fight against COVID-19 in EthiopiaAmid unrest and pandemic fatigue, our Ethiopia team is working to deliver trusted information about COVID-19. Our social media producer Annis Tefferi shares a behind-the-scenes view.
  • Addressing indoor pollution in EthiopiaHow our radio drama is helping improve people’s health in Ethiopia by drawing attention to the harmful effects of traditional ways of cooking, heating and lighting homes.
  • Crowd-pleasing radioJember (which means ‘Dawn’), is BBC Media Action’s weekly radio programme in Amharic which aimed to improve maternal and child health. Learn how the project heightened awareness about family planning, how important it is to visit a health centre during pregnancy or when to vaccinate your baby.
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Watch how our teams are using radio to improve family health in rural parts of Ethiopia.

Our projects in Ethiopia

Our insight and impact

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Use our research library