Inspiring political participation: Lessons from the media


This publication examines lessons learned from BBC Media Action’s governance programmes on how to inspire political participation.  

It highlights the importance of:

  • Going beyond providing information to enabling discussion
  • Showing people from all parts of society participating in politics in a way everyone can relate to
  • Creating space for constructive, non-partisan discussion
  • Adapting programming to respond to changing social, political and media environments

This paper accompanies Andrea Scavo and Chris Snow’s research report, published in October 2016, which concluded that BBC Media Action’s audiences participate in politics more than people who do not listen or watch its programmes, even when taking other influencing factors – such as age, income and interest in politics – into account. 

Publication date: November 2016 

Author: Will Taylor